Digital Paid Media Manager at Buzz Franchise Brands | Virginia Beach, VA

Buzz Franchise Brands

Digital Paid Media Manager

Virginia Beach, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own a multi-brand paid media program, driving lead generation and customer acquisition through cohesive cross-channel campaigns, data-driven optimization, and agency/vendor management.

Growth & Campaign Execution: manage keyword/audience targeting, ad creative, and landing page strategies across channels.
Cross-Functional Collaboration: align with SEO, brand, and creative teams to deliver cohesive campaigns.
Measurement & Optimization: track KPIs, generate reports, and provide actionable recommendations to improve performance.

Job Description

Responsibilities

Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for each brand and service line.
Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns.
Manage relationships with external agencies and paid media vendors, ensuring timelines, deliverables, and performance goals are met.
Manage paid media budgets at both national and local levels, prioritizing lead generation and customer acquisition.
Track campaign KPIs, analyze performance data, and provide actionable recommendations.
Develop and maintain weekly, monthly, and quarterly Paid Media Reports.
Provide general digital marketing support to franchisees and internal teams.
Assist with hiring, training, and managing digital marketing staff.
Stay current on emerging advertising technologies, AI integrations, and best practices to drive continuous improvement.
Contribute to other strategic initiatives as needed.

Requirements

Bachelor’s Degree; Marketing, Business, or related field preferred.
Minimum 3 years of paid media experience, with a strong focus on strategy, execution, and management; agency or multi-location experience a plus.
Management of direct reports is highly desired.
Experience leading digital campaigns from concept to post-campaign analysis.
Strong analytical skills with the ability to interpret complex campaign data, identify performance trends, and translate insights into strategic recommendations that align with business goals.
Strong technical knowledge; experience with web analytical tools and programs, including, but not limited to, Google AdWords, Google Analytics, WordPress, Hubspot, and Meta Business Suite.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Excellent communication and presentation skills.
Strong vendor management and team leadership skills.
Must be able to work on-site daily in Virginia Beach, VA.

Benefits

401(k)
401(k) matching
Company parties
Competitive salary
Dental insurance
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave

Buzz Franchise Brands

Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. With a primary focus on providing quality services to people, homes and businesses, the Buzz Franchise Brands family is made up of four brands. Brands include Pool Scouts, a residential pool cleaning and maintenance provider, Home Clean Heroes, a residential cleaning brand, British Swim School, a swim instruction franchise that provides swim lessons and water survival skills to kids of all ages, and Wonderly Lights, offering premier outdoor lighting installation.Our vision is to become a leading multi-brand franchising company providing key services to people, homes and businesses. We keep people at the core of our business because it is through leading, empowering and servicing people that we make a difference in our communities. Each day our mission is to enable people to realize their dreams. Whether that dream is tied to a financial goal or independence of business ownership, we keep this mission top of mind every day.

Founded in 2012

Virginia Beach, Virginia, USA

46 employees (15 in marketing)

buzzfranchisebrands.com