Digital Media Specialist

Collierville, TN (On-site)

$40K/yr – $52K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the town’s digital media program across CMS, social, email, and video planning, turning branding and accessibility standards into measurable audience outcomes.

  • CMS governance and web landscape coordination across 20+ department pages.
  • Social/email program ownership with KPI tracking and SEO considerations to drive real metrics.
  • Cross-department advisory, staff training, and collaboration with video/creative for consistent campaigns.

Job Description

Responsibilities

  • Develop and execute strategic, multimedia marketing and communication plans for Town-wide and individual department programs.
  • Administer Content Management Systems (CMS) to update, optimize, and maintain the Town’s public-facing web landscape.
  • Manage primary social media profiles and email platforms to distribute news, safety alerts, and community updates.
  • Collaborate cross-departmentally to generate script outlines and storyboards supporting video and podcast productions.
  • Ensure all assets strictly comply with municipal branding and modern web accessibility standards.
  • Linking 20+ department pages into a central platform to streamline approval workflows and enhance digital security.
  • Shifting from "just posting on social media" to tracking KPIs and SEO to deliver measurable outcomes.
  • Providing advisement and training to staff throughout the organization.
  • Partnering with our video specialist to script and concept creative campaigns.

Requirements

  • Bachelor’s degree in Communications, Digital Media, Journalism, Marketing, or a related field
  • Minimum of three (3) years of professional experience in strategic digital marketing, social media management, or multimedia storytelling
  • High proficiency with website CMS tools, email marketing engines, digital analytics, and professional photography a plus
  • Exceptional verbal and written communication skills with a valid motor vehicle operator's license

Preferred

  • Experience with SEO and analytics
  • Professional photography experience (bonus)

Benefits

  • We have exceptional benefits at the Town including (but not limited to) annual pay raises, Town-paid life insurance and long term disability insurance, paid sick leave, paid vacation, and medical, dental and vision insurance plans.
Town of Collierville logo

Town of Collierville

Collierville, Tennessee, is a thriving community of more than 50,000 residents, recognized as a premier destination for career opportunities, business success, and quality living in the Memphis MSA and Mid-South region.A great place to live and work, Collierville is home to top-rated schools, safe neighborhoods, and a welcoming community. Our workforce is powered by talented professionals in industries ranging from healthcare and technology to logistics and corporate headquarters. Whether you're a business leader looking to expand, a professional seeking new opportunities, or a public servant ready to make a difference, Collierville is a place where careers thrive!The Town of Collierville takes pride in creating a workplace culture that values service, innovation, and collaboration. From first responders to engineers and public administrators, our employees play a vital role in shaping the future of our community.Strategically located at the crossroads of I-269, US Hwy 72, and SR-385, Collierville offers seamless access to Memphis’ world-class transportation network—including river, runway, rail, and road—ensuring businesses and employees stay connected to key U.S. markets and global destinations.Come be part of a community where businesses thrive, careers grow, and people make a difference!

Collierville, Tennessee, USA
227 employees (4 in marketing)

Traffic Signals

Monthly Visitors
21.7K
Traffic Source Mix
Search
73.8%
Direct
20%
Referral
2.7%
Social
3.5%

Headcount Trend

Current headcount: ~227

Marketing Team

Marketing Team Size
4 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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