Responsibilities

• Achieve Client business objectives through execution of digital media strategies.
• Manage digital media campaigns to achieve performance goals of clients via Google Ads.
• Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling.
• Track, manage and allocate monthly budgets for client accounts.
• Perform ongoing ad copy and keyword discovery, expansion, and optimization.
• Track, report, and analyze paid search performance. Support communication of account performance on monthly basis.
• Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies.
• Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.

Requirements

• Bachelor’s degree in advertising, Marketing, Communications, Business Administration, or equivalent.
• Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained.
• This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time.
• 1-2 years of experience working within a high volume of Google Ads campaigns
• Google Analytics knowledge.
• Current Google Ads (search, display and video) certifications.
• Ability to learn multiple new platforms.
• Proficient with Microsoft Office.

Preferred

• Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success).
• Experience with Google Display campaigns.
• Experience with Google Analytics and Google Tag Manager.
• Experience within the marketing or automotive industry.
• Kennowledge of SQL queries and basic database mapping.
• Experience with data visualization tools such as Tableau, Power BI or Google Data Studio.

Benefits

• The Benefits: L2T offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.