Digital Media Specialist

Fort Lauderdale, FL (Hybrid)

$58K/yr – $70K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the Autograph Yacht Group’s social media presence, email marketing, and digital content programs, shaping platform-native content and campaigns while collaborating on events and brand activations.

  • Lead social, email, and content initiatives
  • Coordinate with in-house marketing on campaigns and events

Job Description

Responsibilities

  • Manage Autograph Yacht Group’s day-to-day presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube, including content scheduling and publishing cadence
  • Develop creative concepts for reels, stories, vessel features, lifestyle content, broker content, company updates, and event coverage
  • Transform existing photography and video into polished, platform-specific content and write engaging copy that reflects the Autograph Yacht Group brand
  • Monitor platform trends, competitors, and luxury-market best practices while tracking audience growth, reach, engagement, and content performance
  • Manage Autograph Yacht Group’s day-to-day email marketing through HubSpot
  • Build, test, schedule, and distribute listing announcements, newsletters, event invitations, price-change campaigns, and other marketing emails
  • Maintain email lists, audience segments, campaign organization, and brand consistency while monitoring engagement and performance
  • Create and update website content, including blogs, broker profiles, boat show pages, landing pages, and listing-related content
  • Support basic SEO, website updates, and digital campaign reporting
  • Assist with marketing execution for boat shows, client events, broker events, and brand activations, including invitations, email campaigns, social media coverage, signage, and post-event content

Requirements

  • Three to five years of experience in social media, digital marketing, content marketing, or a related field
  • Experience managing social media and producing short-form digital content for a brand, agency, or high-value product
  • Experience building email campaigns through HubSpot or a comparable platform
  • Strong copywriting, visual judgment, organization, and attention to detail
  • A portfolio or examples of previous social media, email, or digital content work

Preferred

  • Experience in yachting, luxury real estate, automotive, aviation, hospitality, or another luxury industry
  • Direct experience with HubSpot Marketing Hub
  • Experience with short-form video, social graphics, Canva, or Adobe Creative Cloud
  • Familiarity with AI tools, SEO, analytics, and major South Florida boat shows

Benefits

  • Competitive pay based on experience
  • Medical, Dental & Vision Insurance
  • Paid Time Off and Company Holidays
  • 401(k) Plan
  • Work with a team that shares your passion for boating
Autograph Yacht Group logo

Autograph Yacht Group

With well over 100+ years of experience, Autograph Yacht Group has redefined what it means to sell and represent yachts. Our boutique approach blends expert valuation, strategic marketing, and personalized service to deliver unmatched results for discerning clients.We don’t just list yachts — we curate standout sales experiences, ensuring each vessel gets the attention it deserves.

Fort Lauderdale, Florida, USA
15 employees

Traffic Signals

Monthly Visitors
3.2K
Monthly Google Ads Budget
$2.3K

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Roles Posted (Last 30 Days)
1