Responsibilities

• Strategizing recommendations for channels, audience targeting, budget, flighting, KPIs and benchmarks, conversion events, and appropriate creative messaging in alignment with brand strategy and client goals.
• Programming and managing paid search and social media campaigns. Responsibilities include campaign goal setting, conversion tracking infrastructure, bid management, A/B testing, analytics tracking and interpretation, regular optimizations, reporting, invoice reconciliation, and budget stewardship.
• Developing paid search campaigns including keyword research, campaign architecture, and copywriting for Responsive Search Ads.
• Presenting strategy, analytics and reporting, and participates in weekly client status calls, annual planning meetings, and/or brainstorms.
• Continually evaluating and recommending additional digital media platforms and tactics that could positively impact our clients’ businesses.
• Proactively communicate with clients and internal teams on a daily basis.

Requirements

• 2-5 years of relevant experience across paid search and paid social media , agency experience is preferred
• Leads day-to-day efforts across 3-5 client accounts with support and oversight from the Digital Media team leaders
• Possesses strong organizational skills and communication skills (both verbal and written)
• Possesses above-average math skills with proven ability to analyze and interpret data
• Dependable team player, able to work both autonomously and as part of a team
• Strong problem-solving skills and ability to implement changes rapidly
• Bachelor’s degree or equivalent experience

Benefits

• Hybrid work schedule, in the office 3 days a week.
• Paid time off between Christmas and New Year’s Day.
• 13 other annual holidays.
• Work away time – the freedom to work from anywhere in the world for two weeks per year.