Responsibilities

• Collaborate on annual marketing plans and develop digital strategies that support overall corporate and product marketing objectives.
• Stay up to date on digital trends, tools and platforms to identify opportunities that support the company’s marketing and communication efforts.
• Keep all BRANDT websites—and sister company websites as assigned—up to date using various CMS platforms.
• Support and maintain BRANDT mobile applications, app content management systems, and related digital platform accounts.
• Manage and execute digital marketing projects across web, video, social media, digital advertising and related platforms.
• Generate content ideas and develop digital content as required.
• Understand SEO optimization strategies.
• Collaborate with cross-division, international and sales-team partners to ensure consistent presentation of BRANDT across all digital media channels.
• Work with external marketing and digital agencies as needed, ensuring projects are completed on time and within budget.
• Support digital advertising and analytics efforts across multiple platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media or related field. Ag degree or experience is a bonus.
• 3-5 years of experience in digital marketing, communications or related field preferred.
• Experience with website content management systems (CMS).
• Experience managing social media and digital advertising platforms including Facebook, Instagram, LinkedIn, X, Google Ads and related platforms.
• Experience with website analytics and reporting tools preferred.
• Experience with Adobe Premiere Pro or similar video editing software preferred.
• At least rudimentary understanding of current AI tools and platforms. Deeper understanding a plus.
• Proficient with Microsoft Word, Excel and PowerPoint.
• Video and media equipment operation skills preferred.
• FAA Part 107 drone certification or experience operating drones for photo and video content is a plus.
• Ability to handle multiple projects simultaneously with attention to detail and accuracy.

Preferred

• Ag degree or experience is a bonus.
• Adobe Premiere Pro or similar video editing software preferred.
• At least rudimentary understanding of current AI tools and platforms. Deeper understanding a plus.
• FAA Part 107 drone certification or experience operating drones for photo and video content is a plus.
• Video and media equipment operation skills preferred.
• Experience with website analytics and reporting tools preferred.