Digital Media Intern

Grand Rapids, MI (Unknown)

Salary Not AvailableIntern/New GradPart time

Posted 3 weeks ago

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Job Summary

Own the brand voice across digital channels by creating concise, engaging content, coordinating social posts, and delivering a data-driven calendar with regular performance updates.

  • Lead content development to support a cohesive digital strategy
  • Collaborate on a social media calendar and weekly analyses
  • Stay current on digital marketing trends to inform strategy

Job Description

Responsibilities

  • Develop concise, eye-catching, and innovative content to support a cohesive digital strategy
  • Assist in daily management of team social media platforms.
  • Work alongside the Digital Media Manager to create and implement a social media calendar, detailing the content, messaging, and platform of each post to ensure timely publication of marketing content
  • Remain current on digital marketing trends, news, etc., and update senior management on best practices that can be incorporated into our digital marketing strategy
  • Ensure day-to-day communication with management while providing weekly analysis of work, maintaining current and accurate records of individual projects
  • Data reporting on various platforms in weekly presentation with management
  • Assist the digital media staff with game coverage duties including, but not limited to, Twitter/X updates, Instagram Stories and AHLTV on FloHockey management
  • Assist in the coverage of teams’ road games when needed
  • Responsible for covering community events and team events on each of the different platforms
  • Interact and start dialogue with fans about Griffins social media, including informing them about special social media and ticket promotions and theme nights

Requirements

  • Enrolled in an undergraduate or graduate program. Internship can be eligible for college credit.
  • Available 25-30 hours per week
  • Must have own reliable mode of transportation.
  • Must be available to work all 2026-27 home games. Evening, weekend, and holiday work will be required, and housing is not provided.
  • Completing regular office hours on non-game days throughout the week
  • Various duties assigned
  • Must use your own technology (smart phone and laptop)

Preferred

  • Must be actively involved with social media channels including Facebook, Instagram, Twitter/X, Bluesky, Threads and TikTok either personally or for business/non-profits
  • Flexible schedule with the ability to work game nights and community events (including weekends and holiday games)
  • Have a passion for the world of social media marketing and digital marketing
  • Skills and knowledge of all Adobe programs are required
  • Excellent interpersonal, verbal, and written communication skills
  • Outgoing personality; comfortable starting conversations with fans
  • Strong writing skills
  • Strong Internet research skills
  • Detail-oriented and organized
  • Positive attitude and a team player

Benefits

  • Career mentoring, along with tips and advice on networking, personal branding, resumes, and interviews
  • Parking and game night meals
  • Complimentary tickets for games worked
Grand Rapids Griffins logo

Grand Rapids Griffins

Formed as West Michigan Hockey, Inc. in 1995 by owners Dan DeVos and David Van Andel, the team began play in the Van Andel Arena during the 1996-97 season. Proud member of the American Hockey League and primary affiliate to the Detroit Red Wings.Our VisionTeaming up to enhance our community and deliver memorable experiences through sports.

Founded in 1995
Grand Rapids, Michigan, USA
86 employees (25 in marketing)

Traffic Signals

Monthly Visitors
111K
Traffic Source Mix
Search
45.8%
Direct
46.9%
Referral
3.8%
Social
3%
Paid
0.4%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size
16 (19% of company)
Marketing Roles Posted (Last 30 Days)
1

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