The Acronym Difference. Acronym was founded in 1995 because everyone was searching the Internet and no one could find what they wanted. Our founder, Anton Konikoff, was one of the first to recognize why people were getting lost along the way: companies were unaware of the unwritten rules of search algorithms and weren’t taking advantage of new opportunities to reach customers. How people search continues to change, and it’s our privilege to help lead the change. What hasn’t changed is why people search. They search to discover. Headquartered in the Empire State Building with a global presence across EMEA and APAC, our privately held agency brings together professionals who specialize in building transformative growth. We use data science to fuel paid, owned, shared, and earned strategies with a deep understanding of what motivates people to discover your brand and embrace what you offer. Acronym is discovery by design.