Responsibilities

• Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills).
• Produce weekly/monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
• Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform QA on campaign set-up and post-campaign launch.

Requirements

• Bachelor’s Degree
• Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an asset
• Previous experience doing bulk uploads or using Google Ads Editor
• Demonstrate ability to build basic campaign structures on both engines
• Demonstrate the ability to pull reports and provide insights and observations on campaign performance at a high level
• Ability to review data and problem solve
• Expert ability to download data into Excel, perform VLookups, create Pivot Tables and charts
• Someone who is hungry to learn and wants to propel their career forward!

Benefits

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits:
• Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.