Responsibilities

• Day-to-day management of Meta (Facebook/Instagram) and Google (Search, Display, YouTube) ad accounts
• Own the full campaign lifecycle from strategy through execution and optimization
• Audience strategy across prospecting, retargeting and lookalikes
• Own budget pacing and allocation across markets to hit growth and efficiency targets
• A/B testing across creative, copy, audiences and landing pages
• Identify what’s working and continuously optimize performance across campaigns
• Turn performance data into clear insights and action plans the team can act on
• Partner with the creative team to brief and iterate on paid-specific assets
• Stay ahead of platform changes, algorithm updates and new ad products
• Execute and optimize programmatic campaigns (including CTV) to drive efficient reach and incremental growth
• Test and scale new paid channels and activations beyond Meta and Google as the business grows

Requirements

• 3–5 years of hands-on paid media experience with proven, direct ownership of Meta and Google accounts
• Deep familiarity with Meta Ads Manager, Google Ads and GA4
• Track record managing $50K+ monthly ad spend (franchise, multi-location, or consumer brand experience a plus)
• Strong understanding of ROAS, CPA, CPL and LTV and how to actively improve them
• Ability to clearly communicate performance, insights and next steps to non-technical stakeholders
• Creative eye: you can spot a winning asset before the data tells you
• Self-directed with experience owning performance and making decisions that drive results
• Exposure to or experience with programmatic media buying (CTV, display, or platforms like The Trade Desk or DV360), with a proactive approach to testing and scaling new channels

Preferred

• experience with franchise brands, beauty/wellness, or membership-based businesses