Digital Media Buyer Paid Social & Search at Face Foundrie | Eden Prairie, MN | $60K/yr – $70K/yr

Digital Media Buyer Paid Social & Search

Eden Prairie, MN (Remote)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive paid media for a growth-focused franchise brand, owning Meta/Google campaigns from strategy to optimization.

Own the full lifecycle from strategy through optimization and testing.
Must-have: 3–5 years of hands-on Meta and Google paid media with $50K+ monthly spend.
Standout: Programmatic exposure (CTV, DV360/The Trade Desk) and cross-channel expansion planned.

Day-to-day management of Meta (Facebook/Instagram) and Google (Search, Display, YouTube) ad accounts
Own the full campaign lifecycle from strategy through execution and optimization
Audience strategy across prospecting, retargeting and lookalikes
Own budget pacing and allocation across markets to hit growth and efficiency targets
A/B testing across creative, copy, audiences and landing pages
Identify what’s working and continuously optimize performance across campaigns
Turn performance data into clear insights and action plans the team can act on
Partner with the creative team to brief and iterate on paid-specific assets
Stay ahead of platform changes, algorithm updates and new ad products
Execute and optimize programmatic campaigns (including CTV) to drive efficient reach and incremental growth
Test and scale new paid channels and activations beyond Meta and Google as the business grows

3–5 years of hands-on paid media experience with proven, direct ownership of Meta and Google accounts
Deep familiarity with Meta Ads Manager, Google Ads and GA4
Track record managing $50K+ monthly ad spend (franchise, multi-location, or consumer brand experience a plus)
Strong understanding of ROAS, CPA, CPL and LTV and how to actively improve them
Ability to clearly communicate performance, insights and next steps to non-technical stakeholders
Creative eye: you can spot a winning asset before the data tells you
Self-directed with experience owning performance and making decisions that drive results
Exposure to or experience with programmatic media buying (CTV, display, or platforms like The Trade Desk or DV360), with a proactive approach to testing and scaling new channels