Responsibilities

• Build and optimize landing pages, lead-generation funnels, forms, and conversion paths.
• Create and update website pages using established branding and templates.
• Maintain website content, links, images, calls to action, and overall functionality.
• Implement on-page and local SEO improvements.
• Conduct keyword and competitor research to identify ranking and content opportunities.
• Create email campaigns, nurture sequences, and automated lead follow-up.
• Connect website forms to CRM, scheduling, email, and tracking systems.
• Upload and format blogs, videos, podcasts, lead magnets, and other digital content.
• Repurpose existing content into website pages, email campaigns, social content, and marketing assets.
• Assist with Google Business Profile optimization and local search visibility.

Requirements

• At least two years of hands-on digital marketing experience.
• Demonstrated experience building landing pages and editing websites.
• Working knowledge of WordPress, Webflow, HubSpot, or similar platforms.
• Experience creating marketing funnels and automated email sequences.
• Understanding of on-page SEO, local SEO, keyword research, and website optimization.
• Familiarity with GA4, Google Search Console, Google Business Profile, and conversion tracking.
• Ability to learn and connect different marketing platforms.
• Strong attention to detail, organization, and follow-through.
• Ability to work independently from clear direction and established priorities.
• Good written communication and the judgment to maintain a professional brand.

Preferred

• Marketing experience within a law firm, tax firm, financial services company, or other professional-services organization.
• Familiarity with Lawmatics, HubSpot, CallRail, Canva, Google Ads, and Microsoft 365.
• Basic HTML and CSS knowledge.
• Experience with local service-based SEO.
• Basic graphic design or video-editing skills.
• Experience using AI tools for research, content development, testing, and workflow efficiency.