Responsibilities

• Plan out digital marketing calendars for Vital’s clients — Calendars typically include projects in the following areas:
• Analyze each clients’ marketing analytics, create reports and recommend future strategies and tactics based on data.
• Be ultimately responsible for developing digital marketing strategies that hit our clients’ KPIs, generally around, lead generation, site traffic, and revenue.
• Attend weekly client status update calls and monthly client planning meetings. During these client meetings, the strategist will highlight progress towards goals, areas of improvement and recommendations for future programs.
• Work closely with the account management team to overdeliver on client accounts and build strong, lasting relationships
• Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.
• Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget.

Requirements

• Have demonstrable experience in the calendar project areas listed above
• Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies
• Be process-focused, with the ability to participate in multiple complex projects at once.
• Be a team player who is prepared to work closely with a creative team.
• Have excellent client management skills and exceptional attention to detail.
• Have experience in Google Docs, Sheets, and Slides (and Microsoft Word, Excel, and Powerpoint). We’d love it if you were comfortable with WordPress, too.
• Have experience using Google Analytics to track and measure performance.
• Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua or Infusionsoft.
• Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on.

Preferred

• Be inbound marketing certified (via HubSpot).
• Be HubSpot certified.
• Be Google Analytics certified
• Be Google Ads certified