Responsibilities

• Develops organizations marketing strategies for assigned consumer focused product lines, and/or system brand initiatives, and touch points, which includes, but is not limited to, hospitals and facilities, joint ventures, new products and services and employed physician practices.
• Develops and maintains consistent planning documents, collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic priorities.
• Ensures product line, brand and/or practice marketing initiatives position organization for growth and drive business objectives.
• Manages system product line, brand initiatives and/or physician practice marketing and communication priorities and establishes processes for development and coordinated deployment of marketing plans within allocated budget.
• Leads communication about progress and results to system, channel and entity leaders, highlighting outcomes and return on investment.
• Establishes effective relationships with system services leaders, product line leaders and key physician champions at the system, channel and entity levels.
• Leads strategy for consumer journey efforts for assigned product line(s) or system brand efforts focusing on content development and fostering engagement via email, direct mail, digital ads, paid search, social and other marketing strategies.
• Works with interdisciplinary teams within brand experience to ensure pull-through on all strategic marketing tactics.
• Seeks new and innovative methods of driving business results with focus on measurement and outcomes.
• Develops and implements product line campaigns that leverage all system assets and digital tools including Salesforce Martech Stack to drive and monitor results and metrics for system and entity goals.

Requirements

• Bachelor's Degree Req
• 5 Years Experience in marketing, advertising or related field. Must have a proven track record of driving business results. Req

Preferred

• Experience using Salesforce Marketing Cloud and other products in the Salesforce ecosystem to execute and optimize email campaigns, automated workflows, and journey-based marketing strategy.
• Experience developing digital and lifecycle marketing strategies, including multi-touch, multi-channel consumer journeys.
• Foundation in SEO strategy and digital performance optimization.
• Strong analytical skills, with the ability to use campaign performance data and insights to drive continuous optimization and strategic decision-making.
• Experience applying marketing automation and emerging digital technologies, including AI-enabled tools, to improve efficiency, relevance, and scalability.
• Ability to collaborate effectively across digital, CRM, analytics, content, and IT teams in a complex organization.
• Maintains up-to-date knowledge of evolving digital channels, technologies, and best practices, applying insights to enhance marketing effectiveness and innovation.

Benefits

• Gain a sense of accomplishment by contributing to a teamwork environment.
• Receive excellent mentorship, comprehensive training, and dedicated leadership resources.
• Remote Position