Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Amazon DSP & Sponsored Ads, Meta, TikTok, YouTube, and retail media networks to drive brand awareness and customer acquisition
• Manage performance metrics such as CAC, ROAS, ACOS, CLTV, CPM, CPC, and other KPIs to ensure campaign effectiveness
• Develop and execute affiliate, influencer, and creator partnership strategies, including recruitment, activation, and ongoing relationship management
• Monitor and optimize partner performance to meet awareness and conversion goals, tracking reach, engagement, CPA, and ROAS
• Lead owned social media channels, ensuring content aligns with brand strategy and engages target audiences
• Collaborate with brand, content, and CRM teams to enhance website, email, and SMS marketing efforts for better engagement and conversion
• Develop dashboards, reports, and insights to monitor campaign performance and guide ongoing optimization efforts
• Analyze customer behavior, audience segments, and sales funnels to identify opportunities for improvement and growth
• Stay updated on industry trends and digital marketing best practices to continually refine strategies

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of hands-on experience in digital marketing with a focus on performance marketing and measurable growth
• Proven expertise in managing integrated campaigns across paid search, retail media, paid social, and other digital channels
• Experience managing affiliate, influencer, or creator partnerships
• Strong analytical skills with the ability to interpret data, optimize campaigns, and make strategic decisions
• Excellent project management and communication skills
• Knowledge of digital marketing tools and platforms such as Google Ads, Amazon DSP, Meta, TikTok, YouTube, and retail media networks
• Ability to work collaboratively in a fast-paced environment and adapt to evolving strategies

Benefits

• Competitive total compensation package
• Comprehensive medical, dental, and vision insurance plans
• Health and dependent FSA options
• Employer-paid life and long-term disability insurance
• 401(k) plan with company matching contributions
• Financial planning and education sessions
• Discount on company products
• Safety footwear allowance
• Shift differentials for afternoon and night shifts
• On-demand pay options
• Wellness days (10 days per year) for personal or mental health needs
• Vacation days (15 days per year) and 10 paid holidays annually
• Employee Assistance Program (EAP)
• Regular employee appreciation events and lunches