Digital Marketing Strategist

USA (Remote)

$50K/yr – $75K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the client journey from onboarding to ongoing growth, guiding strategy, execution, and reporting for RUNNER’s digital-marketing services with a focus on content, SEO, lead nurture, and client retention.

  • Account Leadership: Own relationships, status meetings, and on-time, on-budget delivery to maximize client impact.
  • Strategy & Execution: Shape marketing strategy with leaders and collaborate across strategists, media, and creatives to drive results.
  • Measurement & Growth: Build monthly performance reviews and plans that push pipeline, renewals, and expansion.

Job Description

Responsibilities

  • New Account Setup: Guide our new clients through the set-up and implementation of RUNNER services.
  • Marketing Strategy: Collaborate with leadership to build unique digital marketing strategies.
  • Marketing Execution: Work together with other strategists, media, creatives, and developers to produce top-of-class deliverables and drive results across RUNNER's marketing services.
  • Account Service: Lead client relationships and communication, including status meetings. Ensure work is completed on-time and within budget. Oversee quality and overall impact, adjusting where needed.
  • Performance Reporting: Develop and analyze monthly reports, meeting with clients to review reporting, ongoing initiatives and plan future strategies.
  • Client Retention: Build a trusted strategic relationship with clients to help retain and grow business.
  • Hone Your Skills: Keep up with changes in the digital marketing landscape, including tools and practices that will help our clients and agency evolve.

Requirements

  • 4+ years of experience in digital marketing, with at least 2 years in an agency environment
  • Hands-on experience executing digital marketing initiatives with an emphasis on content marketing, SEO, lead nurturing, email marketing, conversion rate optimization, website and landing page creation.
  • Strong aptitude for analyzing and presenting marketing campaign reporting, including Google Analytics and lead pipeline reporting.
  • Working knowledge of digital advertising, especially Google and Meta ads. We have another team that manages these ads, but you should know enough to contribute strategically and communicate with clients.
  • Ability to grasp complex, technical concepts and communicate simply to clients.
  • Strong skills in creative copywriting skills for both long-form content like website copy, blogs and whitepapers, as well as short-form copy like social posts or ad copy, all from an SEO lens.
  • Experience working with CRM systems to analyze leads as well as email nurturing and automation. (CRM systems like HubSpot, Salesforce, HighLevel, etc.)
  • Experience working with a project management platform. (such as Wrike, Monday, Asana, etc.)
  • Experience with WordPress content management and plugins.
  • Familiarity creating content with AI tools such as ChatGPT, Claude and Gemini.

Preferred

  • Digital Marketing Agency experience (not internships)
  • Able to work in a fast-paced, ever-changing environment
  • Take direction well, but can work independently
  • Passion for generating leads, traffic and sales
  • Strong attention to detail
  • Brilliantly organized
  • Flexible to changing business needs
  • Ability to write long form and short form copy well and quickly

Benefits

  • Fully Remote
  • Unlimited PTO
  • No-meeting Wednesdays and First Fridays off
  • 401k with matching
  • Health Insurance - Medical/Dental/Vision
RUNNER Agency logo

RUNNER Agency

RUNNER is a leading digital marketing agency that develops integrated marketing campaigns primarily for medical practices and healthcare businesses. RUNNER offers Local SEO, Web Development, Paid Media and Lead generation Services services to medical practices who need help with new patient acquisition. RUNNER areas of specialty are Orthopedics, Pain clinics, Spine surgeons, Orthodontic Practices, Fertility and IVF clinics, and Behavioral Health Clinics.

Founded in 2004
DALLAS, TEXAS, US
62 employees (14 in marketing)

Traffic Signals

Monthly Visitors
4K
Monthly Google Ads Budget
$14.4K
Traffic Source Mix
Search
44.7%
Direct
39.5%
Referral
8.8%
Social
5.2%
Paid
1.4%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
13 (21% of company)
Median Career Experience
10.5 years
Median Tenure
2.3 years