Responsibilities

• Lead management, optimization, and execution of paid media campaigns across search, social, video, and programmatic channels to maximize performance and scalability.
• Conduct keyword research, audience segmentation, creative analysis, and targeting to continuously improve results.
• Align cross-channel strategies with client goals and KPIs (CTR, CVR, CPA, ROAS).
• Translate performance data into clear insights and tests, including budget reallocations, bidding strategies, and audience/creative optimizations.
• Drive development, briefing, and optimization of ad creative across Google, Meta, YouTube, and programmatic/CTV placements.
• Manage A/B and multivariate testing of copy, video, thumbnails, landing pages, and other elements to improve performance and learning velocity.
• Provide data-backed feedback to refine messaging, offers, and visuals.
• Serve as day-to-day client lead, running status calls, presenting results, and owning follow-ups.
• Build polished decks that connect channel metrics to business outcomes and clear next steps.
• Maintain account roadmaps, test-and-learn plans, and quarterly growth strategies that expand channel mix, reach, and revenue or lead volume.
• Partner with leadership on forecasting, renewals, and upsell opportunities.
• Own timelines and deliverables across media, creative, analytics, and martech teams.
• Maintain organized documentation, status trackers, and media plans to align stakeholders on scope, budgets, and performance.
• Contribute to the best internal practices, playbooks, and knowledge-sharing to elevate paid media and client strategy.

Preferred

• Relentlessly curious and eager to learn new platforms, formats, and optimization tactics.
• Comfortable with AI prompt-writing and turning AI outputs into accurate, usable deliverables.
• Actively use AI tools (e.g., ChatGPT, Gemini, Copilot) to research, troubleshoot, analyze data, and accelerate work, and you self-teach new skills with these tools.
• Enjoy solving complex performance and client challenges with data-driven and creative thinking.
• Communicate clearly both in writing and verbally, with confidence in leading client conversations and presentations.

Benefits

• Health and dental insurance, 401(k) with match, FSA (including commuter and childcare), vision discounts, paid vacation and holidays, competitive salary, referral bonus, long-term disability, life and accidental death insurance, and industry training.