Responsibilities

• Create and/or consult on marketing strategies for clients based on their goals and budgets including recommended digital tactics, platforms, frequency, spend, target audiences, and most effective content.
• Work in coordination with the digital team to execute and manage paid search, social, and retargeting campaigns.
• Create campaign reports to include website, email, social media, and paid search results and provide insights and recommendations into campaign optimizations.
• Interact with clients in meetings or online to help them interpret and understand their data.
• Attend and participate in client meetings and new-client onboarding meetings as needed.
• Coordinate with web development to ensure appropriate tags are in place to track campaign attribution.
• Develop automated Google Analytics reports and applicable dashboards and provide insight into website and campaign performance.
• Provide SEO reports and conduct keyword and competitor research with insights and recommendations to optimize websites.
• Research and remain current on issues related to tracking and recommend 3rd party tracking solutions to improve 1st touch attribution visibility.
• Work closely with Account Managers, Marketing Strategists, and Copywriters to understand client goals, industry, and target audiences.

Requirements

• Strong knowledge of tracking/tagging and attribution options, barriers, and solutions.
• Knowledge of SEO best practices, website accessibility.
• Email marketing campaign development using platforms including Constant Contact, HubSpot, and ActOn a plus.
• Bachelor's Degree in Marketing Communications or similar field.
• Minimum of 5 years experience in Digital Marketing to include implementation of paid search, display, retargeting and social media campaigns.
• Minimum of 3 years experience using Google tag manager.
• Advanced Google Analytics experience including creation of reports, and dashboards.
• Advanced experience using HubSpot, Loomly, Google tag manager, LinkedIn.
• G4, HubSpot, Google Analytics certifications expertise a plus.
• Experience in the health insurance industry a plus.

Preferred

• Experience in the health insurance industry a plus
• Certifications in G4, HubSpot, Google Analytics a plus

Benefits

• WFH Days
• Half day Fridays (every week!)
• Paid time off + 11 paid holidays
• Medical, Dental, Vision, Long Term Disability
• Employer paid Short Term Disability & Life Insurance
• 401(k) with matching
• Referral Bonuses