Digital Marketing Project Manager
LOCOMOTIVE Agency
USA (Remote)
$65K/yr - $72K/yrAgencyFull-timeSenior level5+ years exp.
6 hrs ago
Digital Marketing Strategist
Louisville, KY (On-site)
$50K/yr – $55K/yrMid LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive digital marketing for Lasting Mark across social, email, SEO, and paid media to grow leads, engagement, and brand awareness.
- Own multi-brand digital marketing programs spanning social, email/SMS, and paid campaigns.
- Must-have: Proven experience in digital marketing with data-driven insights.
- Standout: Cross-brand coordination and event-driven campaigns.
Job Description
Responsibilities
- Develop and execute comprehensive social media strategies across all Lasting Mark brands
- Manage day-to-day social media platforms, including content planning, scheduling, and publishing
- Establish best practices to grow brand presence, engagement, and audience reach
- Stay current on platform trends, algorithm changes, and emerging digital opportunities
- Analyze performance metrics and deliver regular reporting with insights and recommendations
- Support live event coverage on social media (recaps, testimonials, etc)
- Manage media intake & requests across all Lasting Mark brands
- Plan, execute, and optimize email and SMS marketing campaigns to support brand growth, lead generation, and engagement
- Manage and maintain the email/SMS marketing calendar across brands
- Utilize CRM platforms to segment audiences, personalize messaging, and improve campaign performance
- Optimize campaigns for open rates, click-through rates, and conversions
- Deliver regular performance reports with clear metrics, insights, and optimization recommendations
- Optimize website pages, forms, and lead funnels to improve conversion rates and lead quality
- Implement and maintain SEO best practices to increase organic traffic and brand visibility
- Collaborate on website updates, landing pages, and campaign-specific funnels
- Monitor website analytics and deliver regular performance reports and insights
- Manage and optimize paid advertising campaigns across relevant platforms
- Coordinate partnerships, sponsorships, and brand collaborations
- Assist in the creation and distribution of press releases and promotional content
- Track and report on brand awareness and paid media performance
- Support the promotion and marketing of company events, trainings, and campaigns
- Coordinate digital marketing efforts leading up to, during, and following events
- Track event-related leads and engagement metrics
- Increase brand awareness to support recruiting efforts
- Develop campaigns that attract qualified leads and potential recruits
- Support initiatives that position Lasting Mark and its brands as industry leaders
- Communicate clearly with marketing leaders across offices
- Support campaigns, initiatives, and special projects as needed
- Maintain brand consistency across all media outputs
Requirements
- Proven experience in digital marketing
- Strong understanding of social media strategy, email/SMS marketing, SEO, and lead generation
- Experience with CRM and email marketing platforms
- Analytical mindset with the ability to interpret data and translate it into actionable insights/reports
- Excellent project management and organizational skills
- Strong written communication skills and attention to detail
- Ability to manage multiple brands and priorities in a fast-paced environment
Benefits
- Health, dental, and vision insurance
- Retirement savings plan
- PTO
- Bonus December Holiday Schedule
- Friday Flex Hours
- Professional development opportunities
- A fun, vibrant, collaborative environment
Lasting Mark
For over 30 years, we’ve helped agents achieve financial security with integrity, empowering them to build a legacy and leave a lasting mark on their clients and communities. We provide top-tier training and mentorship in Life Insurance, Health Insurance, Medicare, and Retirement Protection, giving you the tools to grow your business, generate passive income, and build a profitable team. With opportunities across multiple verticals, we help you unlock your potential and create a lasting impact for generations to come.
Traffic Signals
Monthly Visitors
4.8K
Traffic Source Mix
Search
35%
Direct
42.9%
Referral
5.7%
Social
15%
Paid
1.2%
Headcount Trend
Current headcount: ~123
Marketing Team
Marketing Team Size
3 (2% of company)
