Responsibilities

• Own the build, scheduling, and deployment of association-wide emails, newsletters, and internal communications
• Ensure accuracy, segmentation, and timely delivery of all email communication
• Maintain and manage the master email calendar
• Maintain website content, ensuring accuracy, usability, and alignment with marketing campaigns
• Support landing page updates and optimization for campaign performance
• Create day-to-day program and promotional content based on input from marketing managers, ensuring accuracy, clarity, and alignment with YMCA brand standards
• Schedule content across platforms using Loomly (or similar tool)
• Coordinate posting timelines with Content Strategist
• Support conversion goals for membership, programs, and registrations
• Monitor and optimize email performance (open rates, click-throughs, conversions)

Requirements

• Bachelor’s degree in Communications, Digital Marketing, Marketing or a related field is required (or equivalent experience).
• One to three (1–3) years of experience in digital marketing, content execution, and campaign management; nonprofit or community-focused experience preferred.
• Strong writing, editing, and proofreading skills with close attention to detail.
• Experience executing content across digital platforms, including email, website, and social media.
• Strong understanding of social media platforms (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video.
• Ability to identify and implement social media trends in a timely, brand-aligned way.
• Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly).
• Experience with email marketing platforms and website content management systems.
• Familiarity with Google Analytics; experience with Google Tag Manager preferred.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced, execution-driven environment.