Digital Marketing Specialist

New York, USA (Hybrid)

$21/hr – $24/hrMid LevelFull time

Posted 7 hrs ago

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Job Summary

Own and drive WSKG’s social media program, overseeing short-form video and multimedia content, cross-department collaboration, audience engagement, calendar planning, and performance reporting across platforms.

  • Own social media content across platforms
  • Lead monthly content calendar and performance insights
  • Collaborate with News, NPR, and PBS teams on campaigns

Job Description

Responsibilities

  • Design, produce and edit engaging content across WSKG’s social media platforms via short-form videos and multimedia content using Adobe Premiere, Canva, or similar programs.
  • Collaborate with various departments to enhance WSKG’s content and campaigns along with content from NPR and PBS on social channels.
  • Research industry trends, trending audio/sounds and competitor content to inform new ideas.
  • Work with the News team to post stories to social media in a timely and engaging fashion.
  • Support marketing of WSKG events through coordinated social media campaigns.
  • Assist various departments with graphic design work including templates and social images.
  • Provide support for WSKG’s newsletter strategy, including layout, design, and implementation.
  • Develop and maintain a monthly content calendar for non-news social media content.
  • Track and compile social media performance data; assist in preparing reports and insights.
  • Regularly attend WSKG events to capture photo and video content for digital use.

Requirements

  • Experience in social media marketing, digital content creation or a related field.
  • Strong writing and editing skills, with the ability to adapt tone for different audiences and platforms.
  • Demonstrated experience with video production and editing.
  • Experience working with social media analytics and performance data.
  • Demonstrated creativity and ability to contribute ideas for engaging digital content.
  • Strong organizational and coordination skills, with the ability to manage multiple projects and deadlines.
  • Excellent communication and interpersonal skills, including comfort with public speaking and community engagement.
  • Ability to work both independently and collaboratively in a hybrid work environment.
  • Experience with content management systems.
  • Bachelor’s degree in Marketing, Communications, or a related field required OR years of equivalent hands-on, proven experience in lieu of a degree.

Preferred

  • Knowledge of or interest in public broadcasting, journalism, or cultural organizations preferred.

Benefits

  • Medical, Dental, Vision, 401(k), 401(k) matching, Employee assistance program, Paid time off
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Paid time off
  • Retirement plan
WSKG Public Media logo

WSKG Public Media

4.0 Glassdoor

WSKG is a community licensed regional network of two television stations and 13 radio stations serving 21 counties and 330,000 households in the Southern Tier of New York and the Northern Tier of Pennsylvania. WSKG operates two distinct radio content format streams (public radio news and classical/variety) and broadcasts four digital television multicast services (WSKG HD, PBS Kids, Create, and World). With an annual operating budget of $5.5 million, the organization’s revenue has grown steadily, by more than 30%, over the last decade. Steeped in a culture of innovation and creativity, WSKG focuses on local and national news, arts, history, science, and youth content. Find out more about WSKG by visiting http://www.wskg.org.

Founded in 1961
Vestal, New York, USA
57 employees (16 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
81.2K
Traffic Source Mix
Search
37.7%
Direct
53.8%
Referral
4.2%
Social
2.5%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
12 (21% of company)
Marketing Roles Posted (Last 30 Days)
1