Responsibilities

• Build, launch, and manage paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Reddit, and other channels as assigned
• Execute full campaign setup: audiences, targeting, creative placement, tracking URLs, and pre-launch quality assurance/testing
• Implement conversion tracking and UTM parameters using the team's pre-agreed tracking structure
• Coordinate with the Senior Digital Marketing Specialist and Marketing Operations team to align execution with campaign strategy and timelines
• Manage day-to-day campaign operations across the undergraduate portfolio, monitoring delivery, budget pacing, and flighting to keep campaigns on schedule and on budget
• Build ads by adapting content across formats (search, paid social, video, and display) and platforms, confirming specs, tracking, and landing pages are correct before launch
• Build and maintain audience segments and targeting, including keyword lists, custom and lookalike audiences, retargeting pools, and exclusions
• Set up and manage conversion tracking, pixels, and tags in coordination with the analytics and operations workflow (e.g., Google Tag Manager)
• Partner with the Growth Marketing and Creative teams to translate campaign strategy and creative briefs into built, launch-ready campaigns
• Maintain campaign calendars, launch checklists, and account hygiene (naming conventions, structure, and budgets) across platforms

Requirements

• Bachelor's degree required
• 0 to 2 years of relevant experience; internships, co-ops, and academic project work count toward this range
• Exposure to data analysis, reporting, or analytics tools in an academic or professional setting
• Strong analytical and data literacy skills, with an aptitude for turning data into clear, actionable recommendations
• Strong written and verbal communication skills
• A strong desire to learn, grow, and excel; curious, resourceful, and driven by data
• Team-oriented, with an interest in marketing operations, process, and automation
• Detail-oriented and highly organized, with the ability to manage multiple tasks and meet deadlines
• Exposure to paid digital ad platforms (Google Ads, Meta Ads, etc.) preferred; strong willingness to learn is essential
• Understanding of or exposure to AI tools and their application to marketing operations and analytics, for example using AI to automate and streamline reporting, assist with data analysis and insight generation, and support campaign and content workflows

Preferred

• Experience collaborating within a team environment preferred
• Familiarity with GA4 and data visualization tools such as Google Data Studio is a plus
• Exposure to paid digital ad platforms (Google Ads, Meta Ads, etc.) preferred; strong willingness to learn is essential
• Familiarity with AI tools and their application to marketing operations and analytics, for example using AI to automate and streamline reporting, assist with data analysis and insight generation, and support campaign and content workflows
• Proficiency (or a strong willingness to develop it) in applying AI-enabled tools to everyday work to improve efficiency, accuracy, and speed across reporting, analytics, and campaign operations