Digital Marketing Specialist / Web & Social Media Coordinator / Growth Marketer(B2B focus) at Winsun USA | Anaheim, CA | $8K/mo – $11K/mo

Digital Marketing Specialist / Web & Social Media Coordinator / Growth Marketer(B2B focus)

Anaheim, CA (On-site)

$8K/mo – $11K/moMid Level2+ years expTemporary

Posted 3 months ago

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Job Summary

Drive digital marketing and website management for a B2B inflatable equipment maker, owning Webflow/WordPress sites, social content, paid ads, and lead gen while collaborating with China HQ and US sales.

Own website management, content updates, and landing pages for two new sites and main site.
Must-have: 2–5 years of digital marketing experience and hands-on no-code CMS skills.
Standout: Strong cross-functional collaboration with an overseas HQ and sales teams.

Job Description

Responsibilities

Maintain and optimize our main website (winsuninflatables.com) and launch/manage 2 new professional sites (product showcase + case studies/portfolio for theme parks)
Use Webflow (preferred) or WordPress to update content, build landing pages, add product catalogs, integrate forms (quote requests, consultations), and ensure mobile-responsive, fast-loading sites
Handle basic SEO (on-page optimization, meta tags, alt text, schema for products), Google Analytics tracking, and performance improvements
Collaborate with external developers/freelancers during initial builds, then take full ownership for ongoing updates and content refreshes
Manage and grow our LinkedIn (primary B2B), Instagram, Facebook, and YouTube channels
Create and schedule high-quality visual content: product photos/videos, 3D renders, installation timelapses, customer case studies, behind-the-scenes, and reels/stories
Develop monthly content calendars aligned with sales goals (e.g., promote theme park solutions, US warehouse stock, certifications)
Engage with followers, respond to inquiries, monitor mentions, and run targeted social campaigns to generate leads
Run and optimize Google Ads, Meta Ads, and LinkedIn Ads focused on B2B audiences

Requirements

2–5 years of experience in digital marketing
strong hands-on website management (Webflow, WordPress, or similar no-code/low-code platforms)
Proven social media skills (content creation, scheduling tools like Hootsuite/Buffer, community engagement)
Experience with visual-heavy B2B industries – bonus if you’ve worked with product catalogs or case studies
Proficiency in Google Analytics, Google Ads, Meta Ads Manager, Canva/Photoshop for quick edits, basic video editing (CapCut/Premiere)
Strong English writing & communication; creative eye for visuals
Data-driven mindset – ability to turn numbers into actionable insights
Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred
Authorized to work in the US; Anaheim/Orange County area preferred for hybrid setup