Digital Marketing Specialist

USA (Remote)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel digital advertising programs for local clients, turning data into ROI through strategy, execution, and clear business reviews.

  • Campaign Strategy & Execution: Plan and optimize campaigns across Google Ads, Social, Display, and LocaliQ platforms to drive client outcomes.
  • Performance Insights: Analyze results and deliver actionable recommendations to lift ROI.
  • Client Partnerships: Lead cross-functional coordination with Sales and Optimization to ensure aligned strategy and measurable impact.

Job Description

Responsibilities

  • Build strong, lasting client relationships grounded in trust, transparency, and results.
  • Plan, manage, and optimize multi-channel campaigns across: Google Ads, Social Media, Display Advertising, LocaliQ proprietary platforms, Print (where applicable)
  • Analyze campaign performance and deliver actionable insights that help clients exceed their goals.
  • Work cross-functionally with Sales and Optimization teams to align strategy, execution, and results.
  • Lead performance reviews that clearly communicate ROI, wins, and future opportunities.
  • Continuously monitor trends, test new ideas, and bring innovative solutions to your clients.

Requirements

  • Bachelor's degree in Marketing, Business, Advertising, or related field
  • 2+ years managing digital advertising campaigns
  • 3+ years in account management or client-facing roles
  • Strong understanding of digital marketing channels and performance metrics
  • Analytical mindset with the ability to turn data into insights
  • Proficiency in Excel, PowerPoint, and CRM tools

Preferred

  • Google Ads & Google Analytics certifications (preferred)

Benefits

  • Make an Impact – Help local businesses grow and succeed
  • Collaborative Culture – Work with smart, supportive teammates
  • Career Growth – Continuous learning and development opportunities
  • Innovation-Driven – Be part of a company evolving with digital marketing trends
  • Great Environment – Flexible work options, team events, and a culture that values balance
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USA TODAY Co.

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USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
47% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
9

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