Responsibilities

• Establish and promote best practices for website content, structure, and user experience across all division and community pages.
• Provide guidance and support to division marketing teams to ensure consistency and quality in digital execution.
• Manage and optimize website content, including community pages, promotional assets, and campaign updates.
• Build and maintain landing pages for events and campaigns (Grand Openings, Previews, etc.), ensuring proper CRM integration and lead routing.
• Execute digital campaign elements across owned channels, including: Website banners (homepage and division pages) Sticky bars and pop-ups (OptiMonk) Event listings and promotional placements
• Monitor user behavior using tools like Hotjar and implement improvements to enhance engagement and conversion.
• Conduct regular audits to ensure website accuracy, functionality, and compliance with brand and legal standards.
• Support day-to-day website updates as needed, particularly for divisions with limited resources.
• Manage intake of website defect and bug reports, including validating issues, documenting them with clarity, gathering additional detail, and tracking resolution progress.
• Determine root cause of website issues and collaborate with third-party vendors and internal teams to resolve them in a timely manner.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 2–4+ years of experience in digital marketing, website management, or UX-focused roles. Experience with: Website CMS platforms (WordPress or similar), familiarity with HTML, CSS, and/or JavaScript; familiar with troubleshooting front-end issues and XML feed errors, landing page tools (e.g., Unbounce, HubSpot), on-site engagement tools (e.g., OptiMonk), Google Analytics and behavioral tools (e.g., Hotjar), CRM systems (e.g., Salesforce), Canva or similar creative tools, understanding of UX best practices, SEO fundamentals, and conversion optimization, project management tools (e.g., Monday, Asana, Jira, etc.) and familiarity with agile methodologies (Scrum, Kanban)
• Strong attention to detail and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Collaborative and proactive mindset with strong communication skills.
• Ability to balance strategic guidance with hands-on execution.
• Passion for improving digital experiences and driving results.
• Strong copywriting and proofreading skills; ability to review and refine marketing copy for web, email, and digital channels.
• Data-driven mindset with the ability to use both analytics and intuition to inform decisions and recommendations.
• Self-motivated and fast learner who stays current on emerging trends and technologies in digital marketing.

Preferred

• Experience in real estate, homebuilding, or B2C marketing is preferred.
• Familiar with agile methodologies (Scrum, Kanban)

Benefits

• Work with a team that values you! Trumark offers a direct career path with an open seat for you at our table.
• We embody our mission to Live Well. Trumark Homes is dedicated to creating communities that foster an enthusiasm to connect, the strength to aspire and the compassion to give back. For approximately every 50 homes we build, we work with charity: water to provide and serve approximately 200 people with fresh, clean water.
• Exceptional Medical Benefits.
• Monthly wellness stipend.
• 401k with company matching, we are helping you plan for future retirement.