Responsibilities

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross‑functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

Requirements

• Bachelors degree preferred: Marketing, Advertising, IT, or similar.
• Digital Marketing experience 2-3 years.
• Flexibility of hours i nights and weekends.
• Technology proficiency preferred (CRM/ESP).
• Belief in relationship building and working as part of a team to achieve goals/results.
• Organized, responsible, and flexible in a fast-paced growth environment.