Digital Marketing Specialist at TriggerPoint Media, Inc. | Austin, TX | $58K/yr – $68K/yr

TriggerPoint Media, Inc.

Digital Marketing Specialist

Austin, TX (On-site)

$58K/yr – $68K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid media campaigns across Meta, Google Ads, and YouTube for ecommerce growth and lead generation.

Own end-to-end paid media campaigns and performance tracking.
Must-have: 3+ years managing paid media for ecommerce or agency with Meta/Google Ads and GA proficiency.
Standout: Data-informed creative and targeting driving ROAS improvements.

Job Description

Responsibilities

Plan, launch, and manage paid media campaigns across Meta, Google Ads, and YouTube.
Conduct audience research and develop targeting strategies that resonate with business owners and decision-makers.
Write compelling ad copy and select/create assets that align with a clean, professional brand aesthetic.
Optimize campaigns through A/B testing, creative iteration, and data-driven insights.
Monitor performance and report on key KPIs, including ROAS, CPA, and CAC.
Collaborate with internal stakeholders on messaging, campaign timelines, and lead generation goals.
Stay current on digital trends, platform updates, and marketing benchmarks.

Requirements

3+ years of experience managing paid media campaigns for an eCommerce or Marketing Agency company.
Strong knowledge of Meta Ads Manager, Google Ads, YouTube Ads, and Google Analytics.
Proven track record of driving results through data-informed creative and targeting.
A sharp eye for aesthetics and messaging that appeals to discerning buyers.
Excellent written and verbal communication skills.
Self-starter mindset with the ability to own both strategy and execution.

Preferred

Demonstrated success in achieving results through data-informed creative and targeting.

TriggerPoint Media, Inc.

We build DooH networks that increase the effectiveness of communication and deliver real time data insights to understand business performance at a glance.We gather the data, deliver the insights, give the recommendations, and manage the engagement to increase the effectiveness of your communication. By filtering transactional data instantaneously into actionable insights, you not only understand business performance at a glance, but you can also do something - like make more money. It is designed to validate successful marketing initiatives, in-store promotions, and product offerings. More importantly, it reports on what is ineffective and where opportunities are lost. Integrated with your digital signage network, we can quickly remove those ads and replace them with content that generates revenue.

Founded in 2011

Austin, Texas, USA

15 employees (3 in marketing)

triggerpointmedia.com