Responsibilities

• Own and continuously improve Tradebe's U.S. website, including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
• Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
• Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools.
• Develop and maintain marketing dashboards, KPIs, and campaign performance reporting, translating data into actionable recommendations and opportunities for improvement.
• Create and manage content for the company website, blog, email campaigns, and social media channels, including LinkedIn.
• Develop marketing content tailored to industrial and technical B2B audiences, including case studies, brochures, presentations, infographics, sales enablement materials, and other digital and print collateral.
• Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
• Support the planning and execution of trade shows, industry conferences, customer events, and webinars, including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
• Create and manage paid digital advertising campaigns, including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization.
• Manage relationships with external vendors, agencies, web developers, and graphic design partners as required.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field.
• 3+ years of experience in digital marketing, website management, or marketing communications.
• Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation.
• Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms.
• Strong content creation and graphic design skills, including experience with Adobe Creative Suite, Canva, or similar tools.
• Excellent written and verbal communication skills, with experience translating technical information for B2B audiences.

Preferred

• Experience in industrial, environmental, manufacturing, engineering, energy, or other technical sectors is a plus.

Benefits

• Competitive pay and benefits
• Student loan repayment assistance
• Generous vacation and sick plans
• Medical (including telehealth), dental and vision
• 401k Retirement match
• Flexible spending accounts (FSA)
• Health savings accounts (HSA)
• Agency paid, basic life and AD&D insurance
• Career ladders, professional development, and promotion opportunities
• Leadership opportunities