Digital Marketing Specialist

Virginia Beach, VA (On-site)

$50K/yr – $65K/yrMid Level4+ years expFull time

Posted 7 days ago

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Job Summary

Own and optimize multi-channel paid media strategy and execution across major platforms, driving performance through feed and bidding optimization, testing, and AI-driven discovery.

Own and optimize all paid acquisition channels
Lead feed and AI-driven discovery optimization across Shopping, PMax, and AI platforms

Job Description

Responsibilities

Paid Media Strategy and Execution
Own And Optimize All Paid Acquisition Channels
Google Ads including Performance Max, Search, and Shopping
Google Merchant Center and product feed performance
Meta Ads
Microsoft Advertising (Bing)
Reddit Ads
Shop Campaigns and emerging platforms
Budget allocation and scaling strategy
Campaign structure, bidding, and targeting

Requirements

4+ years in ecommerce performance marketing
Proven experience managing high-spend paid media accounts
Deep expertise in Google Ads and Performance Max
Hands-on experience with Google Merchant Center and product feeds
Strong working knowledge of Semrush and Google Search Console
Experience with Microsoft Advertising and expanding into new channels
Solid understanding of SEO, backlinking, and technical site health
Experience with email segmentation and lifecycle marketing strategy
Strong analytical mindset with the ability to move fast and make decisions

Benefits

Full benefits available the first of the month following 30 days of employment.

TDI LLC

TDI LLC, is the privately owned umbrella organization for MSP Design Group, Dynamic Team Sports, and Tactical Distributors. We specialize in the manufacturing and decoration of specialty garments, from tactical gear to team uniforms to company apparel. We operate a robust global supply network, sourcing and consolidating textiles and specialty labor from across the globe to bring our clients’ visions to life. We proudly operate a fair-wage North American production facility in Toronto, CA.

Virginia Beach, Virginia, USA

13 employees (3 in marketing)

www.tdiholdings.com