Digital Marketing Specialist

Cheshire, CT (On-site)

$24/hr – $28/hrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing execution as a Digital Marketing Specialist, coordinating campaigns across social, email, and paid ads with data-driven optimization and cross-functional collaboration.

  • Must-have: 3–5 years in digital marketing or a related field and experience growing social media engagement.
  • Standout: Cross-functional collaboration with ecommerce and operations teams to support campaigns.

Job Description

Responsibilities

  • Execute digital marketing campaigns across social media, email, and paid channels
  • Create, schedule, and manage social media content aligned with promotions and seasonal campaigns
  • Build and deploy email marketing campaigns
  • Assist with and manage paid advertising efforts, including social ads, Google Ads, and Google Merchant Center
  • Coordinate and implement digital marketing assets across platforms
  • Monitor and analyze performance across channels, including traffic, engagement, and conversions
  • Identify trends and make recommendations to improve campaign performance based on data insights
  • Support ongoing growth of social media presence, including increasing engagement and followers
  • Collaborate with ecommerce, marketing, and operations teams to support campaign initiatives
  • Assist with additional digital or ecommerce-related tasks as needed

Requirements

  • 3–5 years of experience in digital marketing, ecommerce, or a related field
  • Experience managing social media accounts with a proven ability to grow engagement and followers
  • Experience analyzing campaign performance and making data-driven recommendations
  • Familiarity with email marketing platforms and campaign execution
  • Experience with paid advertising, including Meta (Facebook/Instagram) and Google Ads
  • Working knowledge of Google Merchant Center and product feed management is a plus
  • Strong organizational skills and attention to detail
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
  • Comfortable working cross-functionally with multiple teams

Nice To Have

  • Experience with Google Merchant Center and product feed management is a plus

Benefits

  • medical, dental, and vision coverage
  • an HSA with employer contributions
  • a 401(k) with company match
  • company-paid long-term disability and life insurance
  • generous paid time off, sick time, holidays, and weekly pay every Friday
  • employee discounts, wellness programs, and EAP access