Responsibilities

• Plan, build, execute, and optimize paid media campaigns on platforms such as Google Paid Search and Meta Ads to drive online bookings and maximize return on ad spend (ROAS) for campground clients
• Develop and implement email marketing campaigns in coordination with clients to increase engagement and bookings
• Create bespoke digital marketing strategies tailored to each client’s goals, budget, and target audience
• Serve as the primary point of contact for clients, providing regular updates and performance reports
• Prepare and deliver clear, data-driven reports utilizing tools like GA4 and ad platform analytics to demonstrate campaign ROI and provide actionable insights
• Contribute to the development and refinement of scalable workflows, reporting templates, and best practices for the agency
• Research and propose new paid media channels, strategies, and testing ideas to improve campaign performance
• Collaborate with internal teams to ensure cohesive marketing efforts and continuous improvement of service offerings