Digital Marketing Specialist at State Farm | Bloomington, IL | $81K/yr – $110K/yr

State Farm

Digital Marketing Specialist

Bloomington, IL (Hybrid)

$81K/yr – $110K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own lead generation strategy and execution for high-value channels feeding the digital quoting journey, with emphasis on lead quality and downstream conversion.

Lead generation ownership: manage click leads, telematics qualified leads, and B2B2C partnerships to drive quote starts and new business.
Measurement and optimization: work with vendors to track lead volume, quality, and conversion efficiency to maximize business impact.
Partnership growth: cultivate lead vendor, aggregator, and channel relationships to unlock new opportunities and improve lead flow.

Job Description

Responsibilities

Support strategy, execution, and optimization for lead-focused programs including click leads, telematics qualified leads, and B2B2C partnerships that generate high-value acquisition opportunities.
Monitor campaign and partner performance with a strong focus on lead volume, lead quality, conversion efficiency, and business impact.
Partner with internal stakeholders and external vendors to build and execute performance-driven lead generation plans aligned to acquisition goals.
Support targeting, tagging, tracking, and data integration efforts to ensure lead generation programs are measurable, optimized, and scalable.
Build and maintain relationships with lead generation vendors, aggregators, and B2B2C partners to support performance and uncover new acquisition opportunities.
Identify ways to improve lead flow, operational processes, and the effectiveness of lead generation investments.

Requirements

Experience in digital marketing, lead generation, campaign planning, activation, and optimization.
Experience working with external lead vendors, aggregators, publishers, affiliate partners, or B2B2C partnership models.
Experience using customer, audience, and performance insights to improve marketing outcomes.
Strong written and verbal communication skills, including presentation skills.
Ability to manage multiple priorities and work effectively in a collaborative, fast-paced environment.
Curiosity, initiative, and enthusiasm for testing new lead sources, technologies, and partnership opportunities.

Preferred

Bachelor’s degree preferred
Experience supporting or managing lead generation programs, including click-based lead models, qualified lead sources, and/or partnership-driven acquisition channels is preferred.
Familiarity with the role of digital marketing in driving new growth for a large corporation and franchises is preferred.

Benefits

Remote or hybrid options depending on location and hub policy.
Competitive pay with annual merit increases and bonus eligibility.
Comprehensive health benefits and wellness programs.
Educational benefits including tuition assistance and training programs.
Generous time off, parental leave, and holidays.
401(k) with company contributions.

State Farm

3.6 Glassdoor

At State Farm®, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are passionate and driven to create possibilities, and we’re serious about helping customers by providing solutions for all of life’s moments. Like a good neighbor, State Farm is there.®

Founded in 1922

Bloomington, Illinois, USA

109K employees

www.statefarm.com/careers

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70% CEO approval