DIGITAL MARKETING SPECIALIST

Agawam, MA (Remote)

$50K/yr – $55K/yrIntern/New Grad1+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital content, SEO, and paid media support as a Digital Marketing Specialist for Catalyst Acoustics Group.

  • Own content updates across Contao/WordPress CMS and coordinate with design teams.
  • Must-have: 1–3 years in digital marketing with CMS and SEO/PPC experience.
  • Standout: Hands-on PPC and SEO optimization with analytics, reporting, and budget tracking.

Job Description

Responsibilities

  • Manage website content, landing pages, and web data across Contao content management systems.
  • Research, implement, and optimize SEO keywords across the company’s websites and marketing materials, ensuring alignment with best practices for headers, metadata, and overall search visibility.
  • Publish and maintain content within the company’s content management system (CMS).
  • Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes.
  • Assist with content quality checks and testing before content goes live.
  • Flag issues, errors, or outdated content to the Director of Marketing Technologies.
  • Monitor and report on website performance metrics (e.g., traffic, engagement, conversions) to inform content improvements.
  • Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness.
  • Troubleshoot minor CMS issues and coordinate with developers for more complex fixes.
  • Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn.

Requirements

  • 1–3 years of experience in digital marketing or a related field (SEO and/or PPC experience preferred; agency experience is a plus)
  • Experience working with content management systems (CMS), preferably Contao and/or WordPress
  • Familiarity with marketing automation platforms (e.g., HubSpot)
  • Proficiency in Microsoft Office and common collaboration tools (e.g., Teams, Slack, Asana)
  • Strong writing, editing, and proofreading skills
  • Strong attention to detail and ability to follow established processes and guidelines
  • Basic understanding of SEO and paid media principles (keywords, metadata, campaign structure, etc.)
  • Ability to manage multiple tasks and prioritize in a fast-paced environment

Preferred

  • Internship or early career experience in digital marketing or content management.
  • Exposure to SEO fundamentals.
  • Experience supporting B2B or technical products (manufacturing, construction, or architecture a plus).
  • Familiarity with email marketing platforms or CRM tools (training provided).

Benefits

  • The Company offers a friendly and professional working environment that supports career and personal development that includes a competitive compensation package and comprehensive training programs.