Responsibilities

• Develop and execute best-in-class organic social strategies across platforms including Facebook, Instagram, LinkedIn, Pinterest, and emerging channels to increase reach, engagement, and follower growth.
• Own day-to-day social media management, including content planning, publishing, copywriting, UGC management, and basic creative production (Canva/Photoshop).
• Create actionable plans to grow and engage social communities while maintaining brand voice, integrity, and consistency.
• Support key marketing moments—brand campaigns, promotions, seasonal initiatives, and events—through integrated organic social plans.
• Monitor social and digital trends, platform updates, and competitive activity; proactively bring insights and recommendations to the broader marketing team.
• Analyze organic performance metrics and iterate on content strategies based on qualitative and quantitative insights.
• Identify, evaluate, and manage influencer campaigns that support brand awareness, engagement, and paid amplification strategies.
• Collaborate with influencers on content concepts that align with brand guidelines while resonating authentically with target audiences.
• Collaborate with paid social on amplification of influencer content. A/B test against traditional ads.
• Track influencer performance and ROI, informing future investment and partnership strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience)
• 3-5 years of experience managing organic and influencer campaigns, preferably in home services, lead generation, or performance marketing environments
• Hands-on experience with Meta Business Manager and familiarity with TikTok, Pinterest, and other organic social platforms. Experience with platforms like Sprout Social and Aspire are a plus!
• Strong understanding of social analytics and ability to speak to what they mean
• Excellent written and verbal communication skills with strong attention to detail
• Highly organized, able to manage multiple projects in a fast-paced, results-driven environment
• Collaborative mindset with the ability to work independently while partnering effectively with creative, paid social, and sales operations teams
• Proactive and comfortable balancing creative storytelling with data-driven optimization
• Solid attendance and reliability record

Preferred

• Experience with Sprout Social and Aspire is a plus