Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
11 hrs ago
Digital Marketing Specialist
Salem, OR (On-site)
$5K/mo – $5K/moMid Level2+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive multi-channel digital marketing for a restoration services company, owning strategy, execution, and optimization.
- Must-have: 2–3 years of digital marketing experience with ROI-focused SEO/SEM and analytics.
- Standout: Cross-functional collaboration with sales, branding, and vendors; data-driven optimization and lead conversion focus.
Job Description
Responsibilities
- Strategic Campaign Leadership: Design, lead, and oversee comprehensive digital marketing campaigns across multiple channels (social media, email, SEM, display ads), ensuring alignment with broader business goals and brand strategy.
- Content Strategy & Development: Create and implement a robust content calendar, producing high-quality, engaging, and SEO-optimized content for the website, blog, social media, and email marketing that resonates with our target audience.
- SEO/SEM Strategy & Optimization: Develop and execute advanced SEO strategies and manage PPC campaigns with a focus on maximizing ROI, increasing organic traffic, and driving high-quality lead generation.
- Social Media Growth & Engagement: Lead social media strategy to build brand awareness, foster community engagement, and monitor evolving social trends to keep the company at the forefront of digital conversations.
- Lead Tracking and Analytics: Implement and maintain lead tracking systems to monitor lead sources, customer journeys, and conversion paths; analyze this data to optimize marketing efforts and improve ROI.
- Data-Driven Analytics & Insights: Utilize Google Analytics and other tools to conduct in-depth campaign performance analysis, generate actionable insights, and present regular reports to leadership with clear recommendations for optimization.
- Lead Generation & Conversion Optimization: Develop and refine digital funnels and landing pages to increase lead quality and conversion rates, collaborating closely with sales to ensure seamless lead nurturing.
- Brand Stewardship: Maintain and enforce brand consistency across all digital platforms, ensuring messaging aligns with company values and market positioning.
- Community & Partnership Engagement: Actively participate in local community initiatives and partnerships, leveraging these relationships to enhance brand reputation and digital content opportunities.
- Cross-Department Collaboration & Vendor Management: Serve as a key liaison between marketing, sales, leadership, and external agencies or vendors to synchronize marketing efforts and maximize resource efficiency.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven experience (2-3 years) in digital marketing, preferably within the restoration or a related industry
- Strong understanding of digital marketing concepts, including SEO, SEM, PPC, social media, content marketing, and email marketing
- Proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software
- Excellent written and verbal communication skills
- Creative thinking and problem-solving abilities
- Strong analytical skills and the ability to interpret data to drive decision-making
- Ability to manage multiple projects simultaneously and meet deadlines
Preferred
- Experience in restoration or related industry (preferred)
- Experience with graphic design and video editing tools is a plus
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
ServiceMaster RRH
We are a full-service, restoration company specializing in water, mold, and fire damage. Headquartered in Green Bay, WI we have many offices throughout the state of Wisconsin, Minnesota, and Northern Michigan serving several communities. With over 25 years of experience in the disaster response industry, we truly are your disaster recovery experts. Visit us at www.servicemaster-rrh.com or give us a call at 866-257-5209.
Traffic Signals
Monthly Visitors
93.1K
Monthly Google Ads Budget
$484.2K
Traffic Source Mix
Search
59.8%
Direct
32.5%
Referral
5.4%
Social
1.1%
Paid
1%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
1 (3% of company)
Median Career Experience
2 years
Median Tenure
1.3 years
