Responsibilities

• Plan, execute, and optimize SEO, GEO, SEM, PPC, email, database, social media, automation, and display advertising campaigns
• Develop strategies to improve visibility across both traditional search engines and AI driven search platforms
• Conduct keyword research and optimize positive and negative keywords to improve targeting and campaign performance
• Measure, analyze, and report campaign performance against ROI and KPI goals
• Develop creative growth strategies and contribute innovative marketing ideas
• Plan and execute A/B testing and conversion optimization experiments
• Collaborate with internal teams to improve landing pages, user experience, and marketing funnels
• Identify conversion opportunities, drop off points, and optimize calls to action across customer journeys
• Manage marketing automations, tracking implementations, CRM integrations, and other technical marketing tasks
• Stay current on emerging technologies, AI search trends, GEO strategies, and digital marketing best practices

Requirements

• Proven experience in digital marketing with strong ownership and initiative
• Experience managing SEO, GEO, SEM, paid advertising, email marketing, social media, and marketing automation campaigns
• Strong understanding of AI search optimization, analytics, conversion optimization, and customer funnel analysis
• Experience with A/B testing, ad platforms, analytics tools, and marketing technologies
• Excellent communication, collaboration, and problem solving skills
• Ability to multitask and perform effectively in a fast paced environment
• Creative thinker with a data driven mindset
• Fluent English speaking and writing required

Preferred

• Bachelor’s degree preferred

Benefits

• Dental insurance
• Health insurance
• Paid time off