Responsibilities

• Develop, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta to drive website traffic, conversions, and sales.
• Manage advertising budgets and continually optimize campaigns to improve return on ad spend (ROAS), customer acquisition cost (CAC), conversion rates, and overall revenue.
• Analyze campaign and website performance to identify opportunities for growth, test new strategies and creative, and make data-driven decisions that increase online sales.
• Track and report key performance metrics, with a strong focus on revenue, conversions, ROAS, and other KPIs that measure the effectiveness of paid advertising.
• Assist in brainstorming and planning content for various platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, etc.)
• Post and schedule content in accordance with the content calendar
• Monitor social media channels, engage with followers, and respond to comments/messages to foster community interaction
• Use influencer platforms to build and manage multiple influencer campaigns aligned with brand goals and creative direction
• Identify and collaborate with content creators who align with our target audience, brand, and content quality standards
• Maintain professional communication with creators, provide timely feedback, and manage payments

Requirements

• 2–4 years of experience in digital marketing or a similar role
• Hands-on experience with Google Ads and Meta Ads campaigns
• Bachelor’s degree in marketing, advertising, communications, or a related field
• Excellent written and verbal communication skills
• Creative, innovative, and data-driven

Preferred

• Experience with Shopify is a plus
• Proficiency in social media management tools for scheduling, monitoring, and analyzing content performance
• Skilled in leveraging analytics tools to track key performance metrics, assess campaign effectiveness, and refine strategies for continuous improvement
• Basic understanding of digital advertising metrics
• Able to adhere to brand guidelines
• Thrives on the growth and success of the team and brand
• Works well in a small, dynamic team-oriented environment

Benefits

• Health insurance reimbursement
• Health savings account
• Paid time off
• Paid holidays
• Employee discount
• One work-from-home day per week