Responsibilities

• Reputation Management Strategy & Execution
• Support the implementation and ongoing management of UVA Health’s systemwide reputation management program.
• Assist in developing and executing strategies to increase patient review volume and improve online ratings across providers, locations, and service lines.
• Monitor online reviews and feedback across major platforms, including Google, Press Ganey, Healthgrades, and other healthcare review sites.
• Identify trends, risks, and opportunities related to patient sentiment and online reputation.
• Help to m aintain and optimize provider and location listings across Google Business Profiles and other digital directories.
• Assist with listing verification, audits, and ongoing directory maintenance efforts.
• Support local search optimization initiatives that improve visibility in search engines and map-based platforms.
• Stay informed on emerging trends, platform updates, and best practices related to healthcare reputation management, local search, and consumer behavior.

Requirements

• Education: Bachelor's degree required.
• Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
• Licensure: None.

Preferred

• Experience in healthcare marketing, healthcare operations, patient experience, or healthcare reputation management.
• Experience with reputation management platforms such as Press Ganey.
• Knowledge of Google Business Profiles, local SEO, online directories, and listings management.
• Experience working with patient satisfaction, consumer feedback, or customer experience programs.
• Familiarity with healthcare provider directories, physician data management, or digital patient acquisition strategies.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off