Digital Marketing Specialist, Reputation Management

Albemarle County, VA (On-site)

$65K/yr – $93K/yrMid Level3+ years expFull time

Posted 5 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive UVA Health’s systemwide reputation management program, shaping patient review growth, sentiment monitoring, and listings optimization across providers and locations.

Define and execute strategies to increase review volume and improve ratings
Monitor and act on patient feedback across major platforms
Collaborate on local search and directory maintenance to boost visibility

Job Description

Responsibilities

Support the implementation and ongoing management of UVA Health’s systemwide reputation management program.
Assist in developing and executing strategies to increase patient review volume and improve online ratings across providers, locations, and service lines.
Monitor online reviews and feedback across major platforms, including Google, Press Ganey, Healthgrades, and other healthcare review sites.
Identify trends, risks, and opportunities related to patient sentiment and online reputation.
Help to m aintain and optimize provider and location listings across Google Business Profiles and other digital directories.
Assist with listing verification, audits, and ongoing directory maintenance efforts.
Support local search optimization initiatives that improve visibility in search engines and map-based platforms.
Stay informed on emerging trends, platform updates, and best practices related to healthcare reputation management, local search, and consumer behavior.

Requirements

Education: Bachelor's degree required.
Experience: A minimum of 3 years of experience in the digital space. Two years of email platform management or email marketing campaigns preferred. Similar experience in the web or analytics space may qualify. Strong understanding of HTML and CSS required. Excellent writing and communications skills are required.
Licensure: None.

Preferred

Experience in healthcare marketing, healthcare operations, patient experience, or healthcare reputation management.
Experience with reputation management platforms such as Press Ganey.
Knowledge of Google Business Profiles, local SEO, online directories, and listings management.
Experience working with patient satisfaction, consumer feedback, or customer experience programs.
Familiarity with healthcare provider directories, physician data management, or digital patient acquisition strategies.

Benefits

Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
Paid Time Off, Long-term and Short-term Disability, Retirement Savings
Health Saving Plans, and Flexible Spending Accounts
Certification and education support
Generous Paid Time Off

University of Virginia

The University of Virginia was founded in 1819 as the model for modern universities that has since been emulated all over the world. After 200 years, this iconic institution of higher learning endures because it is fully immersed in meeting the greatest challenges of our time, day in and day out. It’s how we fulfill our animating purpose – to serve. UVA is Virginia’s flagship institution of higher learning, perennially ranked as one of the best public universities in the nation. Having the best public college financial aid package and the highest graduation rate in the nation, UVA offers a life-changing return on investment for students from all backgrounds. We promote access so a meritocracy of talent can participate in shaping our society. The revolutionary vision of an Academical Village has evolved to 12 Schools, each providing leadership in its field and attracting world-class talent. The University is the largest employer in the region and is a catalyst for growth across the Commonwealth, generating an annual economic impact of $5.9 billion. Ultimately, we prepare students to be citizen-leaders who themselves are guided by empathy, integrity, and truth. We believe that doing what you do best, for the benefit of others, is where greatness comes from. Which is why, at the University of Virginia, we strive to be great and good in all we do. #GreatandGood #UVA

Charlottesville, Virginia, USA

16K employees (799 in marketing)

virginia.edu