Responsibilities

• Research, develop, execute, optimize, and analyze paid social and search engine marketing campaigns across multiple ad accounts and platforms, including Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Set up, monitor, and analyze conversion tracking for paid advertising campaigns using tools such as Google Tag Manager and Google Analytics.
• Identify, develop, and evaluate social media and search engine marketing strategies based on knowledge of established objectives, market characteristics, and cost factors for B2B and B2C audiences
• Build and maintain Pivot’s and our client’s social media presence through strategy, content creation, and publication of organic social efforts
• Conduct social media and/or search engine marketing audits and provide strategic recommendations on clients’ social strategy and presence
• Maintain an understanding of the emerging digital trends as they relate to social media and/or search engine marketing effectiveness
• Develop expertise in generative search optimization (GSO) and AI-powered marketing tools, including understanding how AI platforms like ChatGPT and similar technologies impact search behavior and content strategy
• Develop educational resources for the Pivot team
• Participate in creative brainstorming sessions and contribute to strategy development for digital marketing campaigns and client initiatives.
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, Digital Media, or a related field; or equivalent combination of education and relevant professional experience
• Minimum 2 years of professional paid social media and/or Google Ads experience required
• Excellent understanding of social media platforms, including their respective strengths and demographics (Facebook, Twitter, Instagram, Pinterest, Snapchat, TikTok, Nextdoor, YouTube).
• Ability to navigate both the creative and analytical sides of social media content development and publication
• Experience working with multiple clients simultaneously
• Strong understanding of customer and market dynamics and requirements
• Proven ability to build strong relationships with clients
• Excellence in grammar and professional writing skills is a must
• Must be able to work accurately with great attention to detail
• Must be a good communicator, working with other departments that provide services

Preferred

• Knowledge and a foundational understanding of SEO audits, optimization, and reporting are preferred
• Experience with non-profits is a plus