Digital Marketing Specialist at Radiance Holdings | USA | $70K/yr – $80K/yr

Radiance Holdings

Digital Marketing Specialist

USA (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel paid media execution and optimization while collaborating with agencies and internal teams on SEO and site improvements to drive lead gen and organic growth.

Paid media execution across Google, Meta, TikTok, Bing and emerging platforms with testing and pacing.
Website and SEO collaboration to lift UX, conversions, and organic traffic.
Measurement and reporting to turn data into actionable optimization and testing ideas.

Job Description

Execute and optimize paid digital campaigns across channels including Google and Bing Ads, Meta, TikTok, Performance Max, and emerging platforms, in alignment with established strategies.
Monitor campaign performance and optimize toward lead generation and conversion goals.
Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting.
Partner with agencies and vendors to ensure campaigns align with business objectives.
This role is both hands-on in-platform while collaborating closely with agency partners for scale, testing, and specialized execution.
Improving marketing efficiency through testing and ongoing optimization.
Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies.
Partner with technical and marketing teams on website enhancements and content development.
Manage local business listing updates, publish Google Business Profile content, and support online reputation management efforts.
Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness.

3–5+ years of hands on digital marketing experience.
Strong understanding of paid media platforms with an emphasis on Google Ads and Meta Ads.
Experience with SEO and website optimization best practices.
Proficiency with core ad platforms, Google Analytics, Looker Studio, Google Search Console.
Strong creative instincts and a knack for developing, testing, and optimizing high-performing ad content.
Strong analytical and problem-solving skills.
Excellent communication and project management abilities.
Ability to manage multiple projects and priorities simultaneously.
Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience supporting franchise, multi-location, or local marketing environments.
Familiarity with CRM and marketing automation platforms.

Paid Holidays: Take advantage of time off to relax and rejuvenate with 10 paid holidays!
Flex Time Off (FTO): Our employees work hard and we care about their well-being. Our FTO policy allows the ability to get the rest needed to maintain a well-balanced life!
Health Benefit Program: As a full-time employee, enjoy access to Medical, Dental and Vision insurances with various plans to choose from that best fit your needs!
Safe Harbour 401(k): 401(k): You will be eligible to participate in the company sponsored Safe Harbor 401(k) retirement plan, with up to 4% company match, to help you reach your retirement goals!
Bonus: We believe in the power of rewarding those who go above and beyond and have curated bonus plans for every role to ensure all contributions are recognized and rewarded.
Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas!
Employee Assistance Program: We believe in supporting your mental well-being so you can be the best version of yourself!