Digital Marketing Specialist

Clearwater, FL (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 13 days ago

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Job Summary

Own paid media campaigns across Meta, Google, and TikTok for multiple clients, driving performance through data-driven optimization and collaboration with design and account teams.

Lead campaign setup and tracking
Coordinate cross-functional optimization and reporting

Job Description

Responsibilities

Build, manage, and optimize paid campaigns in Meta Business Manager, Google Ads, and TikTok Ads Manager for multiple clients simultaneously, maintaining high quality and meeting tight deadlines.
Develop and scale Responsive Search Campaigns with high-quality creative, strong match types, and optimized ad extensions
Utilize bid strategies including portfolio bidding to achieve efficient cost-per-lead and conversion goals
Implement tracking and ensure campaign accuracy through Google Tag Manager and Google Analytics
Conduct ongoing performance analysis to make data-driven adjustments on budgets, bids, targets, and creative
Collaborate with web designers and account managers to ensure campaigns align with client goals and brand positioning
Create and iterate social creative in Canva, working from existing design frameworks to produce compelling ad graphics
Monitor lead quality and collaborate with internal teams to refine targeting and funnels
Stay informed on platform updates, industry trends, and performance best practices

Requirements

3-5+ years experience managing paid media campaigns (agency experience preferred)
Hands-on experience in Meta Ads Manager & Google Ads (certifications a plus)
Familiarity with TikTok Ads Manager preferred
Strong knowledge of Canva and design fundamentals for social media creative
Strong analytical mindset — able to interpret data and pivot strategy
Excellent communication and time-management skills

Progressive Dental LLC

Progressive DentalTM, and The Closing Institute®, are the nation's foremost dental marketing and sales coaching authorities. Dental practices worldwide rely on Progressive Dental to help them shift their focus to high-revenue, transformative cases that allow patients to live happier, healthier lives. In turn, we provide them with strategy, creative, development, analytics, coaching, sales training, continuing education, and a full suite of digital and traditional media services from custom video and impactful websites, to everything in between. Our proven, integrated approach to marketing and sales gives clients the time and tools to work smarter, not harder. Founded in 2009 by Bart Knellinger, Progressive Dental boasts clients from three continents and five countries, is one of the fastest-growing companies in the U.S., and has been named to the “Inc. 5000” list six years running.

Founded in 2009

Clearwater, Florida, USA

108 employees (51 in marketing)

www.ProgressiveDentalMarketing.com