Responsibilities

• Website Maintenance & SEO Strategy
• Oversee daily content updates, accuracy, usability, and overall UX across the Powder Mountain website.
• Build, evolve, and execute a comprehensive technical, on-page, and local SEO roadmap, optimizing specifically for today’s AI-driven search ecosystem.
• Research, pitch, and write engaging, keyword-optimized blog posts.
• Actively monitor and analyze performance data using Google Analytics, Semrush, and Mouseflow, leveraging heatmaps and user-behavior tracking to continuously optimize the site’s UX and drive conversions.
• On-Mountain Communication & Snow Reporting
• Serve as a key onsite communication liaison for real-time mountain updates, partnering directly with Mountain Operations, Ski Patrol, and Snow Safety to gather rapid, accurate operational data during dynamic events.
• Translate operational details into clear public messaging, following established protocols to distribute time-sensitive information related to lift openings/closures, parking status, and mountain safety protocols via the website, email, social, and digital signage.
• Publish daily snow reports outlining current mountain conditions, accumulation, and upcoming weather patterns for guests and residents.
• Update digital signage across the mountain to accurately reflect lift and terrain status.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-4 years of experience in digital marketing, preferably in the outdoor, hospitality, or resort industries.
• Strong writing skills with a keen eye for grammar, punctuation, and tone.
• Exceptional knowledge of SEO strategy and implementation. This includes a deep understanding of today's evolving search landscape, particularly how to optimize content for AI-driven search and modern search engine algorithms.
• High proficiency with tracking and behavioral analytics platforms, like Google Analytics, SEMrush, and Mouseflow.
• Highly organized, results-driven, and detail-oriented.
• Physical Requirements:
• Full range of body movements
• Reach, push, pull, lift, and carry objects that may be heavy (40+lbs)
• Prolonged periods of standing, walking, bending, and twisting