Digital Marketing Specialist at PGNA INC | Niles, IL | $75K/yr – $105K/yr

Digital Marketing Specialist

Niles, IL (On-site)

$75K/yr – $105K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own multi-channel digital marketing execution for a B2B manufacturing audience, shaping campaigns across email, social, paid ads, and site content while coordinating with product and sales to ensure consistent messaging.

Campaign orchestration: Plan, run, and optimize cross-channel programs and landing pages for legacy and new offerings.
Asset and brand flow: Build digital and print assets, maintain brand consistency, and support sales enablement.
Automation and analytics: Support Pardot campaigns, segmentation, and basic performance tracking to improve lead nurture and conversion.

Job Description

Responsibilities

Plan and execute digital marketing campaigns across email, social media, paid advertising, websites, and other digital channels
Create and maintain digital and print marketing assets, including email content, landing pages, ads, brochures, product sheets, trade show materials, and presentations
Support marketing automation initiatives, including Pardot campaigns, segmentation, workflows, and lead nurturing
Optimize paid digital advertising, website content, SEO efforts, and overall digital performance.
Revise technical and sales support materials and develop branded graphics and communications for sales, events, and internal initiatives
Collaborate with sales, engineering, product management, and external partners to ensure consistent messaging and timely project delivery
Travel for trade shows, sales meetings, and related events as needed, generally less than 20%

Requirements

Bachelor’s degree in marketing, Communications, Digital Media, Graphic Design, or a related field.
2 to 4 years of experience in digital marketing, marketing communications, or a related role, preferably in a B2B or manufacturing environment
Experience with email, social media, paid advertising, websites, SEO, analytics, and marketing automation platforms such as Pardot
Proficiency in Adobe Creative Suite and Microsoft Office, with strong graphic design, layout, typography, and brand consistency skills
Strong organizational, communication, and collaboration skills, with the ability to manage multiple priorities and deadlines
Knowledge of basic HTML

Preferred

Benefits