Digital Marketing Specialist

Dublin, CA (Hybrid)

$76K/yr – $89K/yrMid Level4+ years expFull time

Posted 1 day ago

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Job Summary

Owns the end-to-end digital marketing for Patelco.org, overseeing website management, SEO, paid and organic search, content strategy, and analytics with cross-functional collaboration.

  • Manages website content, A/B testing, and accessibility tracking
  • Aligns paid and organic search strategies with content and UX
  • Monitors performance analytics and oversees implementation from start to finish

Job Description

Responsibilities

  • Public Website & Digital Channel Management
  • Support both short-term digital marketing plans and long-term strategic alignment of our website, including content management, A/B testing, performance, and monitoring.
  • Support change requests for our public website, Patelco.org, ensuring timely, compliant and optimized delivery of changes that are closely tracked and owned from start to finish.
  • Facilitate routine content updates on product landing pages, campaign landing pages, rate updates, articles, webinars, community event pages, support center assets, etc., including sourcing images and iconography.
  • Interface and collaborate directly with internal and external partners on strategic recommendations for search engine optimization and generative engine optimization.
  • Support internal development operations on user interface and user experience enhancements, including reviewing business needs, contributing to wireframes and prototypes and assisting on user acceptance testing of all new website features.
  • Continually iterate to ensure easy usability for our members and prospect members, and our digital experience and services remain competitive in the financial services landscape.
  • Facilitate the tracking and ticketing operation for website defects and accessibility issues, as well as content discrepancies and version control issues.
  • Provide basic website analytics using existing tools and platforms (GA4 and Jetpack)
  • Remain current regarding website best practices, website management applications, and solutions, industry trends, and emerging technologies.

Requirements

  • Bachelor’s degree in Marketing or relevant field, or equivalent working experience.
  • 2–4 years of experience in digital marketing, preferably in financial services or another regulated industry.
  • Hands‑on experience with CMS platforms, Google Ads, Google Analytics, SEO tools, and email marketing systems.
  • Agency experience serving clients, a plus
  • Experience with paid media channels, paid search, SEO, social, and other digital marketing capabilities.
  • Strong understanding of UX principles, digital compliance, and accessibility standards.
  • Excellent communication, project management, and cross‑functional collaboration skills.

Benefits

  • Exceptional Medical, Dental, Vision, and Life Insurance benefits
  • Rewards for completing wellness related activities
  • Competitive compensation packages with bonus opportunity
  • 401(k) with 3% Safe Harbor and 5% employer match
  • Discounts on loan products
  • Tuition reimbursement
  • Employee Assistance Program (EAP)
  • PTO for part-time and full-time positions
  • Paid holidays
  • On-the-job training and skills development
Patelco Credit Union logo

Patelco Credit Union

Patelco Credit Union is a not-for-profit credit union committed to serving the financial health and well-being of its membership. With more than $9 billion in assets, Patelco empowers its 500,000 members to live their best financial lives by offering personalized solutions, advice, and expertise. Patelco has received numerous multi-year awards for excellence from leading consumer and business organizations, including Newsweek’s America's Best Regional Banks and Credit Unions and Bankrate’s Best Credit Unions, and was named a Best-In-State Credit Union in 2025 by Forbes. The company was founded in 1936 with $500 by Pacific Telephone and Telegraph Company employees and is based in Dublin, Ca. For more information, visit https://www.patelco.org/.

Founded in 1936
Dublin, California, USA
986 employees

Traffic Signals

Monthly Visitors
835K
Monthly Google Ads Budget
$190.6K
Traffic Source Mix
Search
23.5%
Direct
73.4%
Referral
2.7%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~987

Marketing Team

Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1

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