Performance One Data Solutions

Digital Marketing Specialist - Part Time

Pensacola, FL (Hybrid)

Salary Not AvailableEntry LevelPart time

Posted 3 months ago

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Job Summary

Drive multi‑channel B2B marketing with a focus on lead generation and HubSpot-powered automation.

  • Must-have: B2B digital marketing experience with HubSpot.
  • Standout: Own paid, organic, and content strategies across Google, LinkedIn, and SEO.
  • Standout: Clear ROI focus with measurable multi-channel campaigns.

Job Description

Responsibilities

  • Plan, launch, and optimize Google Ads campaigns (Search, Display, and Remarketing) to drive qualified B2B traffic and leads
  • Monitor campaign performance, adjust bids, budgets, and targeting to maximize ROI
  • Conduct A/B testing on ad copy, landing pages, and audience segments
  • Produce regular performance reports with actionable insights
  • Develop and manage a consistent LinkedIn content calendar aligned with brand voice and business goals
  • Create and publish engaging posts, articles, and thought content to grow audience and brand authority
  • Manage LinkedIn paid campaigns (Sponsored Content, InMail, Lead Gen Forms) to support B2B lead generation efforts
  • Monitor engagement metrics and continuously refine content strategy
  • Develop and execute on-page and off-page SEO strategies to improve organic search rankings
  • Conduct keyword research, competitive analysis, and content gap assessments

Requirements

  • Bachelor’s degree in marketing, advertising, or related field experience
  • Experience in B2B digital marketing, preferably in a technology company
  • Strong working knowledge of SEO, PPC, LinkedIn Ads, and email marketing
  • Hands-on experience with HubSpot marketing automation platform
  • Proficiency with WordPress platform
  • Basic front-end skills for website design, edits, and landing page creation
  • Familiarity with Google Analytics 4 (GA4) and CRM tools
  • Strong written communication skills with the ability to write for technical audiences
  • Graphic design skills using Figma or Adobe Creative Suite (an advantage)
  • Self-Starter - a highly motivated individual who takes initiative, acts proactively, and works independently to achieve goals

Preferred

  • HubSpot Marketing Certification
  • Google Ads Certification
  • Experience with CRM integration and sales-marketing alignment
  • Familiarity with tools such as Google Analytics 4, Canva, or similar platforms
  • Experience working in a tech, or professional services environment

Benefits

  • Competitive salary
  • Remote/hybrid work environment
  • Collaborative, growth-oriented team culture
  • Opportunity to make a direct impact on company revenue and growth