Digital Marketing Specialist, Paid Social Media at Champion Windows & Home Exteriors | Delaware, OH | $65K/yr – $70K/yr

Champion Windows & Home Exteriors

Digital Marketing Specialist, Paid Social Media

Delaware, OH (Hybrid)

$65K/yr – $70K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social campaigns for local lead gen across Meta, TikTok, Pinterest, and Nextdoor with a data-driven optimization mindset.

Own setup, traffic, and ongoing optimization of cross-platform paid social campaigns.
Must-have: 5-7 years managing paid social with Meta Ads Manager and familiarity with other platforms.
Standout: Strong testing discipline, audience segmentation, and cross-functional collaboration to improve CPL, CAC, CTR, CVR, and ROAS.

Job Description

Responsibilities

Set up, traffic, and launch campaigns including but not limited to Meta (Facebook/Instagram), TikTok, Pinterest, and Nextdoor ensuring accurate targeting, budgets, and pacing.
Maintain campaign hygiene (naming conventions, UTMs, exclusions, frequency caps) and keep programs on schedule.
Partner with creative and analytics to brief, traffic, and QA ad sets, audiences, and assets; manage tracking tags and pixels.
Monitor performance daily and proactively optimize budgets, placements, and audiences to improve CPL, CAC, CTR, CVR, and ROAS.
Build and refine audience segmentation (retargeting, lookalikes, interest/behavioral, geo and ZIP-level targeting) for local lead gen.
Run structured A/B and multivariate tests (hooks, formats, headlines, forms) and scale winners.
Analyze results in-platform and in analytics tools; translate data into clear, actionable insights and recommendations.
Stay current on platform updates (Advantage+, Lead Ads, creative best practices, CAPI changes, privacy policies) and share learnings with the team.
Support cross-functional initiatives that improve funnel efficiency and lead quality from first click to form submit/booking.

Champion Windows & Home Exteriors

With over six decades of experience and expertise, Champion Windows and Home Exteriors, a Great Day Improvements brand, is one of the nation’s leading home improvement companies. Champion transforms homes with premium-quality products that are designed, built, installed, and guaranteed by Champion.Every product the company offers – from new windows and sunrooms, to siding and entry doors – is built right here in the USA, backed by industry-leading limited lifetime warranties, and comes recommended by 9 out of 10 recent Champion customers.Here at Champion, we stand behind our six core values: a positive attitude, accountability, respect, integrity, compassion, and reliability. We believe that following these core values makes Champion a great company to do business with and an even better place to work.Working here at Champion is more than just a job. It's an inspiring career that helps families transform their homes to be more energy efficient and more beautiful. It means being part of a team that truly supports and respects each other. Not to mention, we have tons of fun while doing it! With 50 locations nationwide, you can trust you'll find a Champion location near you that you can finally call home.

Founded in 1953

Cincinnati, Ohio, USA

991 employees (66 in marketing)

www.GetChampion.com