Own and optimize MX's digital presence and demand generation ecosystem, turning data into experiments that improve website performance, SEO visibility, content footprint, email engagement, and paid performance, with a focus on shaping a seamless buyer experience and pipeline impact.

• Website optimization: testing, UX, conversion, site speed, content structure, and overall performance driven by data-backed experiments.
• SEO/AI search visibility: traditional SEO, AI answer engines, and generative search with ongoing strategy iterations and optimization.
• Content development: support organization-wide content creation to boost discoverability and feed social and email programs.
• Social strategy: build a credible B2B marketing presence and accurate positioning within the competitive set.
• Native content creation: produce high-quality content and inspire agency colleagues to contribute.
• Email engine ownership: HubSpot nurture sequences and campaigns to ensure intentional touchpoints through the lifecycle.
• Lead quality and scoring: evaluate models to improve consistency of website visitor experiences and progression toward conversion.
• Paid media collaboration: partner with Activation to optimize campaigns across social, programmatic, search, and CTV with data-informed planning.
• In-office presence: be energetic and collaborative in Burr Ridge to energize marketing participation.
• Campaign performance mindset: embrace data on pipeline impact and continuously seek improvements to drive growth.