Responsibilities

• Work with Account Managers (AM) to develop, manage and optimize the performance of the paid digital marketing accounts for Google, Facebook and other platforms.
• Proactively identify, promote and test additional third-party advertising platforms as needed.
• Analyze account performance against goals, determine appropriate PPC ad copy, keyword match types, and landing pages to test for CTR and conversion rate improvements.
• Work with staff to help mentor and advise on paid search best practices.
• Collaborate with the McD Digital team to design, develop, implement and manage landing pages, including web updates and maintenance.
• Assist our website project manager during website builds, as needed.
• Utilize Google Analytics to analyze and report on the performance of our digital marketing programs; responsible for setup, implementation, and management.
• Provide feedback and recommendations to improve performance; leverage AdWords data to optimize and tune the page Search accounts they manage.

Requirements

• Bachelor’s degree in marketing or a related field
• 2 or more years of experience executing, actively managing, and reporting on PPC campaigns on platforms such as Google, Meta, TikTok, etc. is preferred, but not required
• Experience with web analytics
• Knowledge of web usability, user experience, information architecture, and conversion optimization is preferred
• Highly skilled at organic and paid social media
• Excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, external clients and outside vendors
• Proficient with PPC & SEO management, reporting, and analytical tools
• Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Excellent organizational and project management skills and the ability to work under pressure with tight timelines
• Ability to create buy-in from multiple constituents in a collaborative, cross-functional environment

Preferred

• Google AdWords Certification (a big plus)
• Experience with Google, Meta, TikTok ads is preferred
• Knowledge of web usability, user experience, information architecture, and conversion optimization is preferred
• Experience with PPC & SEO management, reporting, and analytical tools is preferred
• Bachelor’s degree in marketing or a related field is preferred

Benefits

• Quarterly Performance Bonuses
• Year-End and Holiday Bonuses
• 401K and Profit-Sharing Program
• United Healthcare Plan Coverage
• Group Dental available
• Pet Insurance (at group rates)
• Paid Time Off
• Holiday Pay
• Group outings and events
• Continuing education