Responsibilities

• Design, implement, and optimize comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and ROI.
• Conduct keyword research using SEO tools to enhance website visibility and improve organic search rankings through effective SEO strategies.
• Manage website content using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines.
• Utilize web analytics reporting tools such as Google Analytics and marketing automation platforms to monitor campaign performance, analyze data trends, and refine marketing tactics accordingly.
• Develop creative assets including graphics and visuals using Adobe Creative Suite (Photoshop, Illustrator) to support advertising campaigns and content creation efforts.
• Oversee paid advertising campaign setup, management, and optimization for paid search (SEM), paid social media advertising campaigns, and performance marketing initiatives.
• Collaborate with cross-functional teams to ensure consistent branding across all digital touchpoints while managing website updates, landing pages, and email marketing campaigns.

Requirements

• Proven experience in digital marketing with a strong understanding of SEM, SEO, social media marketing, paid advertising campaign management, and web analytics reporting.
• Proficiency in SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and marketing automation platforms.
• Technical skills including HTML, CSS, JavaScript, SQL for website management and campaign tracking purposes.
• Skilled in content creation with the ability to produce compelling copy and visual assets tailored for diverse digital channels.
• Familiarity with content management systems such as WordPress or similar platforms for website updates and management.
• Strong analytical mindset with experience in web analytics reporting to measure campaign effectiveness and optimize performance.
• Excellent communication skills combined with the ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred

• Knowledge of e-commerce platforms is a plus.
• Experience with B2B marketing strategies is advantageous.